Katelyn Bourgoin is the founder of <a href="https://customercamp.co/">Customer Camp</a> and the writer behind the buyer psychology newsletter, <a href="https://customercamp.co/why-we-buy/">Why We Buy</a>, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being <a href="https://www.demandcurve.com/unignorable">Unignorable</a>, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is <a href="https://www.walletopeningwords.com/">Wallet Opening Words</a>, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew. So in this episode, you'll learn<ul>
<li>Katelyn's approach to short form writing</li>
<li>Why she treats her content like a chocolate covered almond</li>
<li>The risk that comes with accounts getting too big</li>
<li>And what she would do differently the next time she launches her cohort program </li>
</ul><a href="https://podcast.creatorscience.com/katelyn-bourgoin-replay">Full transcript and show notes</a>Katelyn's <a href="https://x.com/KateBour">Twitter</a> / <a href="https://www.demandcurve.com/unignorable">Unignorable</a> / <a href="https://ca.linkedin.com/in/katebour">LinkedIn</a>***RECOMMENDED NEXT EPISODE→ <a href="https://creatorscience.co/regh199">#157: Phill Agnew</a>***WHEN YOU'RE READY📬 <a href="https://creatorscience.co/9xpp72">Creator Science Newsletter</a>🚀 <a href="https://creatorscience.co/q0zcez">Get CreatorHQ</a> (creator operating system)🧪 <a href="https://creatorscience.co/z0zz2a">Join The Lab</a> (private membership community)🧞‍♂️ <a href="https://creatorscience.co/wc8146">Get a Personalized Offer</a>***CONNECT🐦 <a href="https://creatorscience.co/jiwgqf">Connect on Twitter</a>📸 <a href="https://creatorscience.co/z4lpr7">Connect on Instagram</a>💼 <a href="https://creatorscience.co/3emhoq">Connect on LinkedIn</a>📹 <a href="https://creatorscience.co/mude88">Subscribe on YouTube</a>***SPONSORS💼 <a href="https://creatorscience.co/yo3xu1">View all sponsors and offers</a>***SAY THANKS💜 <a href="https://creatorscience.co/3snrda">Leave a review on Apple Podcasts</a>🟢 <a href="https://creatorscience.co/swrtiw">Leave a rating on Spotify</a>

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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]

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