In this episode <a href='https://twitter.com/WarrenIngram'>Warren Ingram</a> invites <a href='https://www.linkedin.com/in/christopher-rule-cfa-caia-92571438/'>Chris Rule</a>, Head of Products and Client Solutions at<a href='https://www.10x.co.za/'> CoreShares 10X</a>, to discuss the evolving themes in the asset management industry, particularly focusing on the concept of investment solutions. They explore the distinction between genuine investment solutions and marketing jargon, the importance of goal-oriented investing, and the differences between alpha and beta investments.  Takeaways<ul><li>Investment themes evolve over time, some fade while others persist.</li><li>Investment solutions should genuinely address specific financial goals.</li><li>Greenwashing was a critique of marketing over substance in investments.</li><li>Certainty in achieving financial goals is more important than chasing alpha.</li><li>Not all funds marketed as solutions are truly designed to meet specific objectives.</li><li>Understanding the difference between alpha and beta is crucial for investors.</li><li>Investors should seek clarity in their financial objectives.</li><li>The investment industry often uses jargon that can mislead investors.</li><li>A focus on outcomes can lead to better investment decisions.</li><li>Investors need to be aware of the risks associated with alpha chasing.</li></ul> Learn more about 10X Investments today: <a href='https://intermediaries.10x.co.za/'>https://bit.ly/4hiEscG</a> <a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/807923/open_sms">Send us a text</a><a href='https://www.acxiom.com/podcasts/' target='_blank'>Real Talk About Marketing</a>An Acxiom podcast where we discuss marketing made better, bringing you real...Listen on: <a href='https://podcasts.apple.com/podcast/id1463601023' target='_blank'>Apple Podcasts</a> &nbsp; <a href='https://open.spotify.com/show/1rqiMbNFn3kAabnYC0K70a' target='_blank'>Spotify</a>Have a question for Warren? Don't forget to voice note your questions through our WhatsApp chat on (+27)79 807 8162 and you could be featured in one of our episodes. Follow us on<a href='https://twitter.com/HonestMoneyPod'> Twitter</a>,<a href='https://www.linkedin.com/company/honest-money'> LinkedIn</a> and subscribe to our<a href='https://www.youtube.com/channel/UCpvV8y06gG7A3_Ibk15T_FQ'> YouTube</a> channel for more Financial Freedom content:<a href='https://twitter.com/HonestMoneyPod'> @HonestMoneyPod</a>

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