Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues.This week on&nbsp;The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our&nbsp;<a href="https://oxfordroad.com/thought-leadership/what-brands-want-2025/" rel="noopener noreferrer" target="_blank">2025&nbsp;What Brands Want&nbsp;report</a>.At this summer’s CAO Summit, we learned that podcasting could be one&nbsp;billion&nbsp;dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder, Oxford Road) breaks down the findings with:•&nbsp;<a href="https://www.linkedin.com/in/justin-fitzpatrick-9092955b" rel="noopener noreferrer" target="_blank">Justin Fitzpatrick</a>&nbsp;(Head of Performance Marketing,<a href="https://found.com/" rel="noopener noreferrer" target="_blank">&nbsp;Found</a>)&nbsp;•&nbsp;<a href="https://www.linkedin.com/in/juliannacrozier/" rel="noopener noreferrer" target="_blank">Julianna Crozier</a>&nbsp;(Associate Director, Influencer Partnerships & Growth Marketing,<a href="https://thrivemarket.com/" rel="noopener noreferrer" target="_blank">&nbsp;Thrive Market</a>)•&nbsp;<a href="https://www.linkedin.com/in/flahertyiv/" rel="noopener noreferrer" target="_blank">Will Flaherty</a>&nbsp;(SVP, Growth,&nbsp;<a href="https://ro.co/" rel="noopener noreferrer" target="_blank">Ro</a>), and•&nbsp;<a href="https://www.linkedin.com/in/gilesm/" rel="noopener noreferrer" target="_blank">Giles Martin&nbsp;</a>(EVP, Strategy,&nbsp;<a href="https://oxfordroad.com/" rel="noopener noreferrer" target="_blank">Oxford Road</a>)The team is talking: Closing the Measurement Gap, Beating the Clutter, Minding the Macro, and more. Let’s dig in:“Any sort of improvement that we can make on the measurement side to prove the efficacy of our ad dollars is going to only enable us to put more and more budget into the channel.”&nbsp;	-<a href="https://www.linkedin.com/in/justin-fitzpatrick-9092955b" rel="noopener noreferrer" target="_blank">Justin Fitzpatrick</a>&nbsp;(Head of Performance Marketing,<a href="https://found.com/" rel="noopener noreferrer" target="_blank">&nbsp;Found</a>)&nbsp;See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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