In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke sits down with Jeff Zwiefel, Executive Director of Longevity & Performance at Life Time. With over three decades of leadership in the health, fitness, and wellness industry, Jeff brings a wealth of experience in strategic planning, brand evolution, and operational excellence. As a key architect behind Life Time’s transformation into a comprehensive healthy lifestyle company, Jeff shares his perspective on the future of wellness, the role of leadership in culture and innovation, and strategies for advancing health span and performance.  Tune in for a powerful conversation filled with insights from one of the industry’s most influential leaders. One Powerful Quote: 25:57: “We have two lives, and the second one begins when we realize we only have one.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:04: Bryan opens the conversation with an overview of Jeff's extensive background and career journey. 4:33: The discussion turns to market bifurcation, as Bryan asks Jeff about evolving consumer demands and value delivery. Jeff explains how Life Time has strategically scaled to meet these shifting dynamics. 8:46: Bryan and Jeff explore the role of customer personas and how these insights influence alignment across the entire organization. 11:54: Jeff highlights emerging trends in health and wellness and shares how Life Time is innovating to meet these demands through enhanced service offerings. 17:00: The conversation delves into biotechnology and its growing influence on extending health span and optimizing performance. 20:16: Jeff discusses how Life Time maintains a strong cultural foundation while operating at scale, emphasizing the importance of human connection in large organizations. 24:37: Jeff concludes with key takeaways and lasting insights for listeners, offering wisdom from his decades of leadership in the industry. Bullet List of Resources: <a href= "https://jeffzwiefel.com/">https://jeffzwiefel.com/</a> <a href= "https://www.lifetime.life/">https://www.lifetime.life/</a> <a href= "https://hbr.org/2008/07/putting-the-service-profit-chain-to-work">https://hbr.org/2008/07/putting-the-service-profit-chain-to-work</a> Guest Contact Information: <a href= "https://www.linkedin.com/in/jeffzwiefel/">https://www.linkedin.com/in/jeffzwiefel/</a> <a href= "https://x.com/JeffZwiefel">https://x.com/JeffZwiefel</a> <a href= "https://www.bryankorourke.com/">https://www.bryankorourke.com/</a> <a href= "https://www.linkedin.com/in/bryankorourke/">https://www.linkedin.com/in/bryankorourke/</a> <a href= "http://www.fittechcouncil.org/">http://www.fittechcouncil.org/</a> <a href= "https://www.youtube.com/user/bko61163">https://www.youtube.com/user/bko61163</a>

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