Higher education institutions face strained budgets, declining enrollments, and shifting donor behavior—making fundraising a strategic priority, not just an operational function. In this episode of the <a title= "Higher Education Podcast - Changing Higher Ed" href= "https://changinghighered.com/changing-higher-ed-podcast/">Changing Higher Ed® podcast</a>, Dr. Drumm McNaughton speaks with <a title= "About Bill Crouch" href= "https://thebrightdot.com/leadership/bill-crouch-2/" target= "_blank" rel="noopener">Dr. Bill Crouch</a>, CEO of <a title= "BrightDot fundraising" href="https://thebrightdot.com/" target= "_blank" rel="noopener">BrightDot</a> and former university president, about how presidents and boards can strengthen higher education fundraising by <a title= "higher education strategic planning" href= "https://changinghighered.com/higher-education-consulting/strategic-planning/" target="_blank" rel="noopener">aligning it with strategic planning.</a> Topics Covered: <ul data-start="985" data-end="1593"> <li data-start="985" data-end="1061"> Why fundraising must be integrated into institutional strategic planning </li> <li data-start="1062" data-end="1125"> The shift from the 80/20 rule to today’s 95/5 donor reality </li> <li data-start="1126" data-end="1211"> The concept of “mattership” and why donors need assurance that their lives matter </li> <li data-start="1212" data-end="1266"> Eagles vs. Sparrows as a framework for donor tiers </li> <li data-start="1267" data-end="1350"> Updating the Five I’s of fundraising with creativity and emotional intelligence </li> <li data-start="1351" data-end="1435"> Why presidents should dedicate two hours a week to intentional donor cultivation </li> <li data-start="1436" data-end="1525"> How boards can become fundraising multipliers through accountability and “Perk Banks” </li> <li data-start="1526" data-end="1593"> The growing importance of local impact in donor decision-making </li> </ul> Real-World Examples Discussed: <ul data-start="1633" data-end="2035"> <li data-start="1633" data-end="1723"> A philanthropist redirecting gifts locally to ensure her contributions “mattered most” </li> <li data-start="1724" data-end="1831"> The researcher who cried after 16 years without ever being thanked for her role in million-dollar gifts </li> <li data-start="1832" data-end="1938"> A president telling his young faculty member, “You’re asking today,” in a million-dollar donor meeting </li> <li data-start="1939" data-end="2035"> The lasting impression of a three-sentence handwritten note from President George H. W. Bush </li> </ul> Three Key Takeaways for Leadership: <ol data-start="2080" data-end="2406"> <li data-start="2080" data-end="2166"> Fundraising must be elevated into strategy, not treated as a background function. </li> <li data-start="2167" data-end="2303"> Presidents should focus time and energy on cultivating high-capacity relationships while modeling gratitude across the institution. </li> <li data-start="2304" data-end="2406"> Boards need clear expectations and creative tools to fully activate their networks and influence. </li> </ol> Read the transcript: <a href= "https://changinghighered.com/higher-education-fundraising-and-strategic-planning-alignment/"> https://changinghighered.com/higher-education-fundraising-and-strategic-planning-alignment/</a>   #HigherEducationFundraising  #HigherEdStrategicPlanning  #HigherEducationPodcast

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