Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points and loaded with customizable options that you could spend days (if not months) configuring. In this episode of the Law Firm Marketing Decoded podcast, we share with you the right type of data to track including user acquisition, user attributes, demographic details, user engagement, and user devices. We also provide a smart solution to solo attorneys and small law firms who lack the time or technical capabilities to set up all the many reports in Google Analytics, which can be a daunting and confusing task for anyone without specialized training. Tip: <a href= "https://www.lawlytics.com/blog/what-data-do-law-firms-need-to-develop-a-winning-marketing-strategy/" target="_blank" rel="noopener">Refer to our blog</a> to learn how to access the various reports we discuss throughout the podcast.

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