<img fetchpriority="high" decoding="async" class="alignright wp-image-24433" src="https://www.hoffmaninstitute.org/wp-content/uploads/2025/10/MadisonUtendahl-Hoffman-Podcast.jpeg" alt="Madison Utendahl Hoffman Podcast" width="400" height="600" srcset="https://www.hoffmaninstitute.org/wp-content/uploads/2025/10/MadisonUtendahl-Hoffman-Podcast.jpeg 640w, https://www.hoffmaninstitute.org/wp-content/uploads/2025/10/MadisonUtendahl-Hoffman-Podcast-200x300.jpeg 200w, https://www.hoffmaninstitute.org/wp-content/uploads/2025/10/MadisonUtendahl-Hoffman-Podcast-350x525.jpeg 350w" sizes="(max-width: 400px) 100vw, 400px" />&#8220;I can&#8217;t say that in 34 years I have enjoyed my life in the way that I do now. That is the shift. That&#8217;s the shift post-Hoffman. It&#8217;s the shift of doing this work. It&#8217;s the shift of my life.&#8221;
Six months before Madison Utendahl arrived at <a href="https://www.hoffmaninstitute.org/the-process/">the Hoffman Process</a>, she closed her business. The immediate question that came to her in the wake of closing it was, Who am I without this job? She&#8217;d realized that her company and her work had become part of her identity. Feeling a complete disconnect from herself without this company she&#8217;d worked so hard to build, Madison realized she needed to do something different. Therapy, something she&#8217;d done a lot of, wasn&#8217;t going to cut it. She needed a serious change. She turned to Hoffman.
In this engaging and spirited conversation, Madison leads us through the before, during, and after periods of her <a href="https://www.hoffmaninstitute.org/the-process/">Hoffman Process</a> experience. As we listen in, we&#8217;re able to glimpse not only her journey, but some of the Process journey itself as seen through Madison&#8217;s eyes.
One of the significant negative patterns that Madison transformed was &#8220;control,&#8221; one that plagues so many of us. In her brilliant words, she shares the big Aha! she had behind the transformation of this pattern, wisdom that&#8217;s true for many patterns. Madison explains, &#8220;I learned at Hoffman that control was a survival instinct. If it was a survival instinct that meant I could unlearn it. &#8230; I learned that young Madison, to no fault of her own, developed control to deal with her childhood.&#8221; 
A major takeaway from Madison&#8217;s <a href="https://www.hoffmaninstitute.org/the-process/">Process</a> transformation is the realization that the Universe, or whatever you want to call it, has your back. As she says, &#8220;the unlock for me, post-Hoffman, is like realizing that God, the universe, whomever, has your back.&#8221; So, go enjoy your life!
<h3>More about Madison Utendahl:</h3>
Madison Utendahl is a multi-hyphenate: founder, CCO, writer, and creative director who, above all, is tired of faking fine. She’s the Founder of Utendahl Creative, a Brooklyn-based creative agency that has built brands for a lot of cool people. She’s also the creator of <a href="https://burntbyuc.substack.com/">BURNT</a>, her popular Substack where she writes about burnout with equal parts humor and truth-telling. Madison is a two-time <a href="https://winners.webbyawards.com/2018/social/social-content-series-campaigns/art-culture/55109/museum-of-ice-cream">Webby Award winner</a>, AdWeek 100, and <a href="https://www.forbes.com/profile/madison-utendahl/">Forbes 30 Under 30 honoree</a>, and has been on the founding teams of <a href="https://en.wikipedia.org/wiki/Last_Week_Tonight_with_John_Oliver">Last Week Tonight with John Oliver</a>, <a href="https://www.refinery29.com/en-us/29rooms">Refinery29’s 29Rooms</a>, and <a href="https://www.museumoficecream.com/">Museum of Ice Cream</a>.
<div>
These days, she’s less about chasing accolades and more about dismantling hustle culture’s nonsense, one candid essay, brand, or conversation at a time. She lives in New York City with her husband, two dogs, and a cat who runs the household.
Follow <a href="https://www.instagram.com/madison.utendahl/">Madison on Instagram</a>. Read her writing at <a href="https://burntbyuc.substack.com/">Burnt on Substack</a>. Find out more at <a href="https://www.madisonutendahl.com">madisonutendahl.com</a>.

<h5>Listen on Apple Podcasts</h5>
<h3>As mentioned in this episode:</h3>
<a href="https://www.instagram.com/p/DDAJcLgJtT6/">Madison&#8217;s IG post about the closing of Utendahl Creative</a>.
<a href="https://www.instagram.com/aprilsoffice/">April McDaniel</a> &#8211; <a href="https://www.hoffmaninstitute.org/podcast/s4e16-april-mcdaniel/">Listen to April on the Hoffman Podcast: Being Real With Yourself</a>
<a href="https://www.hoffmaninstitute.org/guest-house-retreat-connecticut/">Hoffman Retreat Site in Connecticut &#8211; Guest House</a>
<a href="https://www.hoffmaninstitute.org/faculty-bios/">Hoffman Faculty</a>:
•   <a href="https://www.hoffmaninstitute.org/claus-radlberger/">Claus Radlberger</a>
•   <a href="https://www.hoffmaninstitute.org/marc-kaplan/">Marc Kaplan</a>
<a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC8715255/">Ketamine Therapy</a>
<a href="https://my.clevelandclinic.org/health/treatments/22838-dialectical-behavior-therapy-dbt">Dialectical Behaviour Therapy (DBT)</a>
<a href="https://www.mayoclinic.org/tests-procedures/cognitive-behavioral-therapy/about/pac-20384610">Cognitive Behavioral Therapy (CBT)</a>
<a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC8276649/">Somatic Therapy</a>
<a href="https://www.emdr.com/what-is-emdr/">Eye Movement Desensitization and Reprocessing (EMDR)</a>
The Quadrinity&#8230;
&#8230;is a simple yet powerful model for understanding ourselves and our behavior, encompassing all four aspects of self: body, emotions, intellect, and spiritual self. The Quadrinity is our whole, integrated, balanced self, embodying all four aspects.
Madison mentions the &#8220;Hoffman Questionnaire.&#8221;
This is the pre-Process assignment, required homework for attending Process. Our pre-Process assignment is due three weeks before the start of your scheduled Process. The assignment materials take approximately 10 hours to complete.
Listen to <a href="https://www.hoffmaninstitute.org/podcast/s7e11-blake-mycoskie/">Blake Mycoskie, Toms Founder, on the Hoffman Podcast: A Deep Surrender to Spirit</a>
Quad Check:
A practice to support you in checking in with all four parts of your Quadrinity: Spiritual Self, Intellect, Emotional Self, and Body. To practice Quad Checks with others, join our virtual Quad-Check at 8:00 am PT on <a href="https://www.instagram.com/hoffmanprocess/">Instagram</a>. We also hold an Appreciation and Gratitude practice daily at 6:00 pm on <a href="https://www.instagram.com/hoffmanprocess/">Instagram</a>.
Ricola cough drops are available to students during the Process.
<a href="https://www.forbes.com/profile/madison-utendahl/">Forbes 30 Under 30 honoree</a>
<a href="https://www.hoteltonight.com/">Hotel Tonight</a>
Integration Weekend
It&#8217;s highly suggested that each graduate take two days after their Process to integrate the deep work they&#8217;ve done. As Madison shares, it is an important time before re-entering their lives.
<a href="https://drgabormate.com/">Gabor Mate </a> &#8211; Addiction Expert, Speaker, Bestselling Author
•   <a href="https://www.youtube.com/watch?v=jbXqSEkwOPo">&#8220;No Two Children Have the Same Parents&#8221; &#8211; YouTube short video</a>
&#8220;I see you and I love you.&#8221; &#8211; the Hoffman Process
</div>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

S11e7: Madison Utendahl – Go Enjoy Your Life. I’ve Got Your Back.

The Hoffman Podcast

AI Chapters

AI Insights

Reviews