This week on the Media Roundtable, we’re taking you back to the CAO Summit for a tactical conversation on one of media’s most resilient channels: radio.Guest moderator and radio legend <a href="https://www.linkedin.com/in/kimkomando/" rel="noopener noreferrer" target="_blank">Kim Komando</a> leads a panel featuring <a href="https://www.linkedin.com/in/nickmacco/" rel="noopener noreferrer" target="_blank">Nick Macco</a> (<a href="https://www.linkedin.com/company/legacybox/" rel="noopener noreferrer" target="_blank">Legacybox</a>), <a href="https://www.linkedin.com/in/michael-janigian/" rel="noopener noreferrer" target="_blank">Mike Janigian </a>(<a href="https://www.linkedin.com/company/draftkings-inc-/" rel="noopener noreferrer" target="_blank">DraftKings</a>), and <a href="https://www.linkedin.com/in/rion-swartz-a5296119/" rel="noopener noreferrer" target="_blank">Rion Swartz</a> (brand-side <a href="https://www.linkedin.com/company/rion-swartz-consulting/posts/?feedView=all" rel="noopener noreferrer" target="_blank">growth leader</a>, previously at <a href="https://www.linkedin.com/company/legalzoom/" rel="noopener noreferrer" target="_blank">LegalZoom</a>) on why we shouldn’t write the obituary for broadcast radio just yet.“Radio is a ‘cucaracha’—we keep trying to stamp it out, and it just keeps coming back.”—<a href="https://www.linkedin.com/in/kimkomando/" rel="noopener noreferrer" target="_blank">Kim Komando</a>The panel’s playbook for turning “old-school” radio into modern performance media includes Not Overcomplicating Attribution, Fostering Creative Continuity, Thinking Beyond Genre, and more. One thing’s for sure about radio: it’s ALIIIIIIVEEEEEEE!Let’s get into it.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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“Radio is a Cucaracha”: How Brands are Making the Most of Tried-and-True Reach — From the CAO Summit

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