<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2383476/open_sms">Send us feedback/questions via Text</a>The feed isn’t “social” anymore—it’s an endless parade of AI-recommended video. So why are we still hoping a 30-second short will magically convert strangers into hour-long listeners? We pull back the curtain on what the platforms actually reward, why shorts are best used for brand awareness, and the specific moves that help listeners cross the bridge to your long-form show. We talk about the algorithm reality—how little time people spend with actual friends on major platforms—and what that means for podcasters betting on reels to drive growth. From hooks that stop the scroll to chapters that make episodes navigable, we break down a conversion path that respects your audience’s time. We also dig into platform control and fragmentation, from Spotify pushing video to Netflix to creators leaving YouTube, and why owning your domain and a simple “/follow” page reduces friction across the board.Sponsors: <a href='https://www.podcastbranding.co/?utm_source=atpc&utm_medium=shownotes'>PodcastBranding.co</a> - They see you before they hear you <a href='https://www.basedonatruestorypodcast.com/?utm_source=atpc&utm_medium=shownotes'>Basedonastruestorypodcast.com</a> - Comparing Hollywood with History?<a href='https://youtube.com/live/PB8KUlyo6lI'>Video Version</a>Mentioned In This EpisodeSchool of Podcasting <a href='https://www.schoolofpodcasting.com/join'>https://www.schoolofpodcasting.com/join</a>Podpage <a href='http://www.trypodpage.com/'>http://www.trypodpage.com</a>Home Gadget Geeks <a href='https://www.homegadgegeeks.com/'>https://www.homegadgegeeks.com</a>No Agenda Show <a href='https://www.noagendashow.net/listen/1808'>https://www.noagendashow.net/listen/1808</a>Podcast Hot Seat Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at <a href='https://www.podcasthotseat.com/store'>https://www.podcasthotseat.com/store</a> Your Audience Will Thank You!This week's awesome support is Max Trescot from <a href="https://aviationnewstalk.com/">Aviation News Talk</a>. If you're a pilot (or know one), go over to <a href="https://aviationnewstalk.com/">aviationnewstalk.com</a> Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at <a href="https://www.podcasthotseat.com/store">https://www.podcasthotseat.com/store</a>Your Audience Will Thank You!<a rel="payment" href="https://podcastcoach.supercast.com/">Support the show</a>BE AWESOME! Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to <a href='https://www.askthepodcastcoach.com/awesome'>askthepodcastcoach.com/awesome</a>

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