Welcome to The Spark—your weekly creative pick-me-up from The Creative Boom Podcast. Each Thursday, we bring you a shorter, snappier episode packed with inspiration, creative news, and practical tips to fuel your creative journey as the week winds down. Whether you need a quick shot of motivation or insights to carry you through, we've got you covered.

In this episode, Katy reflects on her inspiring conversation with <a href="https://www.creativeboom.com/podcast/kwame-taylor-hayford/" target="_blank">Kwame Taylor-Hayford</a>, the new D&AD president and co-founder of Kin. Together, they explore the impact of empathy, connection, and curiosity in creative careers and discuss D&AD's mission to support both emerging and mid-career creatives. Kwame also shares his insights on the shifting power dynamics in the industry, the role of AI, and the future of creativity. His thoughtful perspective left Katy inspired and motivated, sparking her own reflections on personal growth and career planning.

In the Creative News segment, we share the record-breaking <a href="https://designmuseum.org/exhibitions/the-world-of-tim-burton" target="_blank">Tim Burton exhibition</a> at the Design Museum, a £1.7 billion investment roadmap for the <a href="https://www.bdonline.co.uk/news/we-made-that-leads-17bn-roadmap-to-boost-creative-industries-in-the-thames-estuary/5132397.article" target="_blank">Thames Estuary</a>, and the return of Maurizio Cattelan's infamous <a href="https://edition.cnn.com/2024/10/25/style/banana-artwork-maurizio-cattelan-comedian-auction/index.html" target="_blank">banana art</a> at auction.

Then, in The Spotlight, we celebrate <a href="https://www.creativeboom.com/features/how-raw-materials-won-dads-design-studio-of-the-year-by-being-unusual/" target="_blank">Raw Materials' unique approach</a> to design that led them to win D&AD's Studio of the Year. Plus, our Book of the Week showcases <a href="https://www.counter-print.co.uk/products/1-000-marks-by-pentagram" target="_blank">1,000 Marks by Pentagram</a>, and the Tip of the Week highlights the <a href="https://www.creativeboom.com/tips/the-power-of-self-belief-why-quiet-confidence-is-essential-for-creative-professionals/" target="_blank">value of quiet confidence</a> for creatives. Finally, in Letters to the Editor, listeners share reactions to the episode and industry insights.

Tune in next week for an inspiring chat with Holly Howard on rethinking marketing for creatives. It will be packed with actionable tips for freelancers and entrepreneurs alike, especially those looking to step away from the pressures of social media and the increasing "sea of sameness" to build a sustainable, fulfilling creative practice.

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130. The Spark: Kwame Taylor-Hayford, expensive banana art, and the power of quiet confidence

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