My guest on this episode of the podcast is <a href="https://www.linkedin.com/in/mikolajbarczentewicz/">Mikołaj Barczentewicz</a>, a professor of law at the University of Surrey and the author of <a href="https://eutechreg.com/">EU Tech Reg</a>, a blog dedicated to following developments in the EU regulatory machinery. In this episode, Mikołaj and I discuss the <a href="https://ec.europa.eu/commission/presscorner/detail/en/ip_25_2718">digital omnibus package</a> that was recently proposed by the European Commission and which aims to reform and simplify, among many other things, the GDPR. A draft version of the digital omnibus had been leaked a few weeks before we spoke, but we waited until the formal version was unveiled by the EC to record this podcast.Among other things, we cover:<ul><li>The genesis of the Digital Omnibus package: why was it proposed in the first place, and what it aims to achieve;</li><li>The specific changes to the GDPR proposed in the package;</li><li>The scope of the opposition to GDPR reform;</li><li>The implications of digital omnibus reforms on the EU&#39;s domestic AI industry;</li><li>Whether any genuine progress been made against the recommendations made by last year&#39;s Draghi report;</li><li>The current status of Pay or Okay in the EU and in the UK;</li><li>Whether the DMA might be softened in response to pressure from the Trump administration.</li></ul>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://webshop.xsolla.com/home?utm_source=content-syndication&utm_medium=infuencer&utm_campaign=webshop2025&utm_content=MDMPod">⁠Xsolla⁠</a>. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.</li><li><a href="https://www.incrmntal.com/">⁠INCRMNTAL⁠⁠⁠</a>. True attribution measures incrementality, always on.</li><li><a href="https://www.universalads.com/">⁠Universal Ads⁠</a> is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:ari@marketecture.tv">⁠⁠Marketecture⁠⁠</a>.The Mobile Dev Memo podcast is available on:<ul><li><a href="https://podcasts.apple.com/us/podcast/mobile-dev-memo-podcast/id1423753783" target="_blank" rel="noreferrer noopener">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/0RCsc3OW1p9jH5YC0qQTp0?si=jgSk98sURta7aWBpjkTpXg" target="_blank" rel="noreferrer noopener">Spotify</a></li></ul>

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Season 6, Episode 19: Can the GDPR be reformed? (with Mikołaj Barczentewicz)

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