Today's episode is brought to you by Admarc:The foundation of a product or company is its logo. Along with your brand identity it shapes how people define your company. For over three decades Admarc has designed logos for companies small and large across the Permian Basin and the country. After all, your identity is by design.Visit Admarc online at <a href="http://admarc.com/">admarc.com</a> or email Darrell, darrell@admarc.comToday's episode is also brought to you by <a href="https://www.luchinimertz.com/">Luchini & Mertz Land Surveying Co.</a>, a resilient business on a mission to faithfully serve clients & empower employees—all the while, building lifelong relationships through the art, science, and process of land surveying. In business since 1952, Luchini & Mertz is known for their dedication to clients and their customer service. Contact Bobby Burkholder for your surveying needs: bobbyb@<a href="http://luchinimertz.com/">luchinimertz.com</a>Interested in advertising with us or have questions? Email us! Patrick: patrick@paytongroupllc.com Jessi: jessi@paytongroupllc.com3 buzz words: Vision, Mission, and Culture and they are all dependent on each other (but not equally) Vision: the big why Mission: the big how Culture: the big whoVision is probably the least fluid but the hardest to quantify, and you might be able to feel the vision more than you can see it. Mission is the most fluid, but this is where we get locked down in the method. Culture is the most powerful. The culture that is created in the pursuit of the vision will often times determine if you make it through the mission of the organization."Culture catechizes [teaches] us what matters and what views we should take about and what matters. People who want to be connected to their tribe subject themselves to the catechesis all day long, every single day, hour after hour." Alan Jacobs, Baylor UniversityManagement manages the day-to-day, culture challenges the practices of the day-to-day, and leaders steps back to ask what is happening. Be observantly honest for a day.Culture: beliefs, forms, traits, characteristic features of everyday existence shared by a people of place or time, a set of shared attitudes or practicesNo matter you state as the outline of the vision or the mission, it's the culture—stated or unstated—that will determine if either the mission or vision has a chance at happening.What's the culture around you? Family, career, church? What are you seeing, what's being overlooked, what do you feel, what are the facial expressions? Will you admit it, and does something need to be done about it?

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