Thinking like an amateur will keep you stuck as an amateur. Thinking like a pro will take you to the top. 
In today’s episode of Mics to Millions, we’re joined by Ella Lucas-Averett, host of On Air with Ella, a show ranked in the top 0.5% of podcasts. With over 25,000 monthly downloads and a podcasting career spanning back to 2015, she shares hard-earned wisdom on podcast growth, audience engagement, and standing out in the crowded health and wellness space.
In this episode, you’ll learn:
<ul>
<li style="font-weight:400;">How podcasting has evolved since 2015 and why standing out today requires a clear brand, strategic engagement, and high-quality content.</li>
<li style="font-weight:400;">The secret behind Ella’s strong listener relationships—how she transitioned from email engagement to meaningful Instagram DMs.</li>
<li style="font-weight:400;">The biggest lessons learned from taking an 18-month podcasting hiatus and how she successfully rebuilt her audience from scratch.</li>
<li style="font-weight:400;">Why she believes good interviewing is a skill that requires intentional editing and pacing to maximize listener value.</li>
<li style="font-weight:400;">Her unique marketing strategies, from local newspaper ads to business cards with QR codes, and how non-traditional advertising can help podcasters reach new audiences.</li>
<li style="font-weight:400;">The importance of overcoming fear of visibility and why she didn’t actively promote her own podcast for eight years.</li>
</ul>
If you’re looking for insights from a seasoned podcaster who has successfully navigated the ups and downs of the industry while maintaining authenticity, this episode is for you!
Got a minute? We’d love a review! ⭐⭐⭐⭐⭐
 Visit Apple Podcasts and Spotify to leave us a review and make our day 😍
✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help:
<a href='https://podwritten.com/services/'> https://podwritten.com/services/
</a><a href='https://podwritten.com/'> https://podwritten.com/</a>
Get your free guide to get yourself booked as a guest in 4 weeks here:
<a href='https://podwritten.com/podcastguesting/'> https://podwritten.com/podcastguesting/</a>
💡 For additional tips:
 Check out our blog:<a href='https://podwritten.com/blog/'> https://podwritten.com/blog/
</a> Follow us on Instagram:<a href='https://www.instagram.com/podwritten/'> https://www.instagram.com/podwritten/</a>
Connect with Ella Lucas-Averett:
 Instagram:<a href='https://www.instagram.com/onairwithella'> https://www.instagram.com/onairwithella
</a> Website:<a href='https://onairwithella.com/'> </a><a href='https://www.onairella.com/'>https://www.onairella.com/</a>
❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com

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The mindset shift new podcasters need to build a top 0.5% podcast with Ella Lucas-Averett | Ep 55

Podcast Growth Hacks with Mics to Millions: Discover How to Build, Grow, and Monetize Your Dream Health & Wellness Podcast

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