<a href="https://youtu.be/ZhXmSrtL0XQ">Watch this interview on YouTube</a><a href="https://bettercmos.com/mickyonvural-transcript">Full transcript</a>—"As marketers, we can't just respond to the bottom line," says TIAA CMO Micky Onvural. "We can't just say, 'Well give me a million dollars and I will give you this many customers or this many clicks, and if I do the right kind of mathematics, I'll give you this kind of lifetime value that's going to deliver you this to the bottom line.' I think you actually have to connect further upstream with the CFO."Today on Building Better CMOs, Micky explains what connecting further upstream looks like in practice, the retirement crisis in America, and the importance of vulnerability, humility, and curiosity in leadership. She and MMA Global CEO Greg Stuart also discuss the importance of customer experience, Micky's years as the CEO of Bonobos, and how returning to the CMO role compares.<a href="https://link.chtbl.com/ETa3Nbm9?sid=mickyonvural">Follow Building Better CMOs in your podcast app</a><a href="https://ratethispodcast.com/bettercmos">Rate & review the podcast</a>Links:<ul>
<li><a href="https://www.linkedin.com/in/mickyonvural/">Micky's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul>This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Micky Onvural, CMO of TIAA: The Power of Vulnerability

Building Better CMOs and Marketing Leaders

AI Chapters

AI Insights

Reviews