Sponsored by CoHost's Tracking Links. Discover what drives podcast downloads with <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/2810/2025-03-14">CoHost's Tracking Links</a>, a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/2810/2025-03-14">Sign up for a free 7-day trial</a>.<ul>
<li>Michelle Obama and her brother Craig Robinson appeared on-stage yesterday at SXSW to record a live episode of their newly launched podcast <a href="https://podnews.net/podcast/i4ikw"><cite>IMO</cite></a>. They appeared at the Austin Convention Center with Dr. Laurie Santos, psychology professor and host of The Happiness Lab. SXSW had a renewed focus on podcasting this year.</li>
<li>JAR Audio and Sounds Profitable covered <a href="https://soundsprofitable.com/research/the-power-of-branded-podcasts/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-03-14" rel="sponsored">The Power of Branded Podcasts</a> in a webinar and a freely downloadable study. 43% of Americans 18+ would likely listen to a podcast about a favourite brand or product, the study says.</li>
<li>Exclusive: <a href="https://podnews.net/press-release/cascadia-s2">911 Podcasts has revealed the cast</a> for the second season of sci-fi thriller podcast Cascadia.</li>
</ul><a href="https://podnews.net/update/obama-sxsw">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/1732/2025-03-14" rel="sponsored">Biz & Legal Fundamentals–Don&#39;t Wait! Free Workshop</a> &mdash; What if getting the &#34;legal stuff&#34; for your podcast was fast, easy and do-it-yourself-able?

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