<p>Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising. </p><p>Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media.</p><h2>Key learnings:</h2><ul><li>The different types of podcast ads and which ones generate the most income</li><li>How to determine if a podcast is ready for sponsorships, and what to do if it’s not</li><li>Tactical things to consider for managing sponsorships, such as tracking downloads and communicating with brands</li></ul><br/><p>Heather also touches on the importance of dynamic ad insertion, pixel tracking, and how to avoid ad overload. For more information, check out <a href="https://TrueNativeMedia.com" rel="noopener noreferrer" target="_blank">TrueNativeMedia.com</a> or connect with Heather Osgood on LinkedIn.</p><h2><strong>Key moments:</strong></h2><p>(00:00) Heather Osgood from True Native Media</p><p>(03:45) Expectations of Podcasters Regarding Sponsorships</p><p>(06:07) The Role of Podcast Editors in Monetization</p><p>(10:08) Download Numbers and Sponsorship Viability</p><p>(12:49) Affiliate Ads as a Starting Point</p><p>(16:29) Tracking Affiliate Performance</p><p>(19:51) Qualitative vs. Quantitative Metrics in Sponsorships</p><p>(24:01) Managing Sponsorships and Tracking Success</p><h2><strong>Resources mentioned in the show:</strong></h2><ul><li><strong>﻿</strong>Heather's Representative Agency: <a href="https://TrueNativeMedia.com" rel="noopener noreferrer" target="_blank">TrueNativeMedia.com</a></li><li>Heather on LinkedIn (check out her URL): <a href="https://www.linkedin.com/in/podcastadvertising/" rel="noopener noreferrer" target="_blank">LinkedIn.com/in/podcastadvertising/</a></li></ul><br/><p></p><h2><strong>﻿About Heather Osgood:</strong></h2><p>Heather is the Founder and CEO of True Native Media, a leading podcast representation agency that connects high-quality podcasts with major brands. With a background in radio and a focus on authentic brand partnerships, she’s helped shape the future of podcast advertising. Heather is also the host of The Podcast Advertising Playbook and a frequent speaker at industry events like Podcast Movement and SXSW.</p><h2>Our Editor</h2><p>This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can <a href="https://www.linkedin.com/in/alejandro-ramirez-avila-4b7a50129/" rel="noopener noreferrer" target="_blank">find him on LinkedIn</a> if you're interested in talking with him about editing your show.</p><p>______________________________</p><h2><strong class="ql-size-large">Tools we used:</strong></h2><h2>*<a href="https://SteveStewart.me/riverside" rel="noopener noreferrer" target="_blank">Riverside.fm</a> to RECORD</h2><p>We used Riverside to record this episode and create marketing assets for the show. Their Ai editing tools saved about 3 hours of work and created the video version you'll find on YouTube.</p><h2>*<a href="https://SteveStewart.me/whispertranscribe" rel="noopener noreferrer" target="_blank">WhisperTranscribe</a> for SHOW NOTES</h2><p>WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. </p><h2>*<a href="https://www.captivate.fm/signup?ref=otmyztm" rel="noopener noreferrer" target="_blank">Captivate.fm</a> for our podcast MEDIA HOST</h2><p>We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including <strong>full control of dynamic insertion</strong>, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamic!)</p><p><em>*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!</em></p><p>______________________________</p><p>Mentioned in this episode:</p><p><strong>Learn how to be a Podcast Editor</strong></p><p>Get access to Tutorials, Support, Sales Scripts...these are just a few of the things available inside the Podcasts Editor Academy. Interested in learning more about the back end of podcasting? Or how to help clients and make a profitable income while doing it? Come join us inside the Podcast Editor Academy now!</p><p><a href="https://podcasteditorsmastermind.com/pea">Podcast Editor Academy</a></p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>OP3 - https://op3.dev/privacy

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