Ever wondered how to navigate the challenges of indoor farming and create successful products in this evolving industry? Oliver Rotko, CEO of Plant TUI and Arctic Farming, shares his journey and insights into the world of vertical farming.I sat down with Oliver to discuss his unique path from business student to indoor farming innovator. He revealed how his experiences in B2B sales, marketing, and even watchmaking contributed to his success in developing cutting-edge vertical farming solutions. Oliver's story is a testament to the power of patience, market research, and customer-centric product development.We delved into the development of Arctic Farming's flagship product, Herbie, a sleek and efficient indoor farming unit designed for the hospitality industry. Oliver explained the careful considerations behind its design, from the choice of materials to the user interface, all informed by extensive customer feedback and market testing. He also shared insights into the company's expansion into the consumer market with the acquisition of Plantui, a award-winning desktop hydroponic system.Throughout our conversation, Oliver emphasized the importance of taking a measured approach to growth in the vertical farming industry. He highlighted the need for patience, both from investors and entrepreneurs, and the value of learning from industry failures. We also touched on Arctic Farming's exciting ventures into space agriculture and the company's unique "Earth first, space second" strategy.If you're interested in the future of food production, sustainable agriculture, or entrepreneurship in emerging industries, you won't want to miss this insightful conversation with Oliver Rotko. Tune in to gain valuable lessons from a leader at the forefront of indoor farming innovation.<h2>Thanks to Our Sponsors</h2>Indoor AgCon - <a href="https://indoor.ag" rel="noopener noreferrer" target="_blank">https://indoor.ag</a><h2>Key Takeaways</h2>5:53 Importance of video marketing for CEOs13:30 AI tools revolutionizing content creation16:19 Early days of Arctic Farming development 21:53 Herbie: Innovative restaurant-grade vertical farm27:41 Switching from aeroponics to fogponics34:53 Space ambitions and Earth-first strategy37:52 Acquiring Plantui: Consumer-focused hydroponic system43:18 Motivation behind pursuing indoor farming<h2>Tweetable Quotes</h2><blockquote>"We've taken it incredibly slow, gathering feedback, meanwhile seeing all these bankruptcies, for example, from infarm, learning from them, interviewing the insiders, interviewing their ex investors, interviewing their customer suppliers and so on, and kind of feeding all of that information and learnings from the customers, from the industry, from experts like you back into the product."</blockquote><blockquote>"Why do we do this? To be honest, I had a wonderful conversation with a colleague from the US where the standard greeting that we have is, how are you doing? Fine, thank you. And as well as you can do as an indoor farming startup or entrepreneur, it's. This is the most difficult industry that I can imagine getting into."</blockquote><blockquote>"Just seeing the iterative progress with a product that you have designed from zero, literally scratch, is the most rewarding feeling that you can have."</blockquote><h2>Resources Mentioned</h2>Website - <a href="https://www.arcticfarming.io/" rel="noopener noreferrer" target="_blank">https://www.arcticfarming.io/</a>LinkedIn - <a href="https://www.linkedin.com/in/oliverrotko/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/oliverrotko/</a><h2>Connect With Us</h2>VFP LinkedIn - <a href="https://www.linkedin.com/company/verticalfarmingpodcast" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/verticalfarmingpodcast</a>VFP Twitter - <a href="https://twitter.com/VerticalFarmPod" rel="noopener noreferrer" target="_blank">https://twitter.com/VerticalFarmPod</a>VFP Instagram - <a href="https://www.instagram.com/direct/inbox/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/direct/inbox/</a>VFP Facebook - <a href="https://www.facebook.com/VerticalFarmPod" rel="noopener noreferrer" target="_blank">https://www.facebook.com/VerticalFarmPod</a>Subscribe to our newsletters!AgTech Digest - <a href="https://agtechdigest.com" rel="noopener noreferrer" target="_blank">https://agtechdigest.com</a>The Indoor Farmer - <a href="https://www.indoorverticalfarm.com/" rel="noopener noreferrer" target="_blank">https://www.indoorverticalfarm.com/</a>Horti-Gen Insights - <a href="https://www.hortigeninsights.com/" rel="noopener noreferrer" target="_blank">https://www.hortigeninsights.com/</a>🎙️🎙️🎙️Podcast Production and Marketing by <a href="https://fullcast.co" rel="noopener noreferrer" target="_blank">FullCast</a>Mentioned in this episode:AgTech Companieshttps://agtechcompanies.com2025 US Indoor Farm Reporthttp://verticalfarmingpodcast.com/report

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

S12E160 Oliver Rotko/Arctic Farming - Arctic Farms’ Oliver Rotko is Revolutionizing Restaurants: Herbie’s Innovative Indoor Farm Solution

Vertical Farming Podcast

AI Chapters

AI Insights

Reviews