The India–Scotland Entrepreneurial Journey!  Today’s guest is Nishant Sharma. the Indian-born, Edinburgh-based entrepreneur whose company blends Indian heritage with Scottish craftsmanship. Nishant’s story is one of resilience, legacy and bold reinvention.After leaving a successful career in financial services, he set out to build a brand with long-term meaning. Inspired by his late grandmother — and a family history that traces back to his great-grandfather becoming a whisky distiller during the British Raj — he brought his Assam roots into the heart of Scotland’s spirits industry. The journey, however, was anything but smooth. At one point, the business had just £25 in the bank with major bills due. The stress led to a near-fatal heart attack at just 35. He survived. Rebuilt. And came back stronger.  In this episode, we discuss building a global spirits brand against the odds. Operating in highly regulated markets; India's complicated relationship with alcohol, building a global brand. Great advice for first time founders. Why ignorance can be bliss; raising investment; and even how to drink it — ice or no ice? And finally… if India plays Scotland at cricket, who is he supporting?We also talk about:<ul><li>Growing up in India and moving to Scotland</li><li>First impressions of Scotland: cold, rainy… but kind people</li><li>Working as a waiter, dishwasher and cleaner in Glasgow</li><li>The family whisky connection during the British Raj</li><li>Why he chose spirits</li><li>Spending 4 years perfecting the recipe</li><li>Creating the world’s first oolong white tea infused chai-spice spirit</li><li>Why 2021 failed… and why 2022 failed again</li><li>building without industry experience</li><li>Building a global premium brand in a crowded market</li><li>Expanding into India — why it’s not for the faint-hearted</li><li>The aspirational Indian consumer market</li></ul>Linkshttps://rutlandsquare.com/
Hosted And Produced by Neil Patel&nbsp;<a href="https://www.linkedin.com/today/author/neilpatel2">https://www.linkedin.com/today/author/neilpatel2</a>&nbsp;Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends.&nbsp;Listen and Subscribe to More Episodes<a href="https://www.indianstartupshow.com/">https://www.indianstartupshow.com/</a>&nbsp;Music by Punch Deck.<a href="https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV">https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV</a>

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Nishant Sharma founder & CEO of Rutland Square Spirits on building a fast-growing premium spirits brand.

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