In this episode, we dive into how e-commerce sellers can combine human strategy with AI to scale ad performance without wasting budget. Stephanie Richter, CEO and co-founder of Adspert, shares how her AI platform helps brands optimize campaigns across major marketplaces like Amazon, Walmart, and eBay. She reveals why humans are still needed to set the vision, how smart algorithms handle complex bidding data, and how automating routine PPC tasks can save hundreds of hours while boosting revenue. Topics discussed in this episode:  <ul><li>How humans and AI work together for best ad results.</li><li>What role humans play when guiding ad algorithms.</li><li>How AI makes smart ad bidding decisions with data.</li><li>Why strategy is necessary before setting ad goals.</li><li>What a typical daily workflow looks like in Adspert.</li><li>How automated PPC management saves sellers time.</li><li>Why long-tail keywords require longer AI training.</li><li>How cross-marketplace ad data drives growth.</li><li>Why scenario tools help predict results before spending.</li><li>How simple AI tools make everyday work easier.</li></ul>Start a 30-Day Free Trial Now (plus 20% off discount) at <a href='https://dashboard.adspert.net/signup/start?via=024955'>https://dashboard.adspert.net/signup/start?via=024955</a>Links & ResourcesWebsite: <a href='https://go.adspert.net/amazon-ads-software?via=024955'>https://go.adspert.net/amazon-ads-software?via=024955</a> LinkedIn: <a href='https://www.linkedin.com/company/adspert/'>https://www.linkedin.com/company/adspert/</a> X/Twitter: <a href='https://x.com/adspert_'>https://x.com/adspert_</a> Instagram: <a href='https://www.instagram.com/_adspert_'>https://www.instagram.com/_adspert_</a>Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/nhhfme59'>https://tinyurl.com/nhhfme59</a><a target="_blank" href="https://www.buzzsprout.com/1763290/fan_mail/new">I&#39;d love your feedback. Tap the the link to send me a text.</a>______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://tinyurl.com/ecb-apple-podcasts'>https://tinyurl.com/ecb-apple-podcasts</a>   Join our Free Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a>   Support The Show On Patreon: <a href='https://www.patreon.com/EcommerceCoffeeBreak'>https://www.patreon.com/EcommerceCoffeeBreak</a>   Partner with us: <a href='https://ecommercecoffeebreak.com/partner-with-us/'>https://ecommercecoffeebreak.com/partner-with-us/</a>

Human + AI: The Winning Formula For Better PPC — Stephanie Richter | How AI Powers Advertising, Why Human-AI Ad Collaboration Wins, How Automation Saves Seller Time, Why AI Beats Rule-Based Systems, How Micro-Data Drives Ad Bidding (#496)

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Human + AI: The Winning Formula For Better PPC — Stephanie Richter | How AI Powers Advertising, Why Human-AI Ad Collaboration Wins, How Automation Saves Seller Time, Why AI Beats Rule-Based Systems, How Micro-Data Drives Ad Bidding (#496)

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