<p>In today’s episode, I answer the question: “Should I use Substack for my newsletter or something like Kit (formerly Convertkit)?” I explain that Substack is a good fit for people who primarily want to share their thoughts or report news to an audience, especially writers and journalists. You can set a premium price for subscribers, though Substack takes a percentage of your earnings.</p><h2>Substack</h2><p>Substack is a <em>newsletter-first publishing platform</em> built around simple creation and monetization of written content. It lets creators publish posts that go both to an email inbox and a web page, with built-in tools for paid subscriptions and community engagement (comments, chat, Notes).</p><h2>Kit (formerly Converkit)</h2><p>Kit (formerly ConvertKit) is an <em>email-marketing platform</em> designed for creators who want more control over audience relationships, automation, and monetization — not just basic newsletters. It includes advanced segmentation, automation workflows, and tools for selling digital products alongside newsletters.</p><h2><strong>Growing Your List</strong></h2><p>I talk about the low conversion rate for newsletter signups—typically only 3-5% of your audience might subscribe, and having a strong lead magnet helps increase that number.</p><p>Personally, I use my newsletter in a hybrid way: I share my thoughts on podcasting, updates on my latest content, things that have caught my eye, and a call to check out the School of Podcasting. However, if your main goal is marketing, <a href="https://substack.com/refer/davejackson" rel="noopener noreferrer" target="_blank">Substack</a> isn’t the best choice. Tools like <a href="https://partners.kit.com/wcqdcqy9cu40" rel="noopener noreferrer" target="_blank">Kit</a>, <a href="https://supportthisshow.com/mailerlite" rel="noopener noreferrer" target="_blank">MailerLite</a>, and <a href="https://www.beehiiv.com/?via=Dave-Jackson" rel="noopener noreferrer" target="_blank">Beehiv</a> are better for things like automated sequences, lead magnets, and selling advertising.</p><p>I also discuss how some platforms—like <a href="https://supportthisshow.com/riverside" rel="noopener noreferrer" target="_blank">Riverside</a> and Kajabi—offer podcast hosting, but I don’t recommend using services that aren’t specifically built for podcast hosting. If you’re considering a platform, always check if they offer important tools like 301 redirects for your podcast feed.</p><h2>Got More Questions?</h2><p>In summary, if you just want to inform and connect with your audience, <a href="https://substack.com/refer/davejackson" rel="noopener noreferrer" target="_blank">Substack</a> is an easy and free option. If you want to do marketing or advanced list-building, platforms like <a href="https://partners.kit.com/wcqdcqy9cu40" rel="noopener noreferrer" target="_blank">Kit</a> or <a href="https://supportthisshow.com/mailerlite" rel="noopener noreferrer" target="_blank">MailerLite</a> are better suited.</p><p>If you need help with any of this, don’t hesitate to reach out or join the <a href="https://community.schoolofpodcasting.com" rel="noopener noreferrer" target="_blank">School of Podcasting</a>, where you’ll find step-by-step courses, consulting, and a supportive community.</p><p>This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!</p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>OP3 - https://op3.dev/privacy

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