Today, I’m talking with Bloomberg’s Mark Gurman, who is the world’s best-sourced Apple reporter. Earlier this month, Apple hosted its annual iPhone hardware event, and this event was special, for a number of reasons.&nbsp;
It was new Apple CEO John Ternus’ first major product launch. It was also the debut of the foldable iPhone Duo. So I wanted Mark on the show to explain why this event was so important, and how John Ternus’ Apple will look a lot different from Tim Cook’s.&nbsp;
Links:&nbsp;
<ul>
 <li>Apple iPhone Duo launch event: the 5 biggest announcements | <a href="https://www.theverge.com/tech/991965/apple-iphone-duo-launch-event-biggest-announcements">The Verge</a></li>
 <li>The iPhone Duo is Apple’s first foldable | <a href="https://www.theverge.com/tech/991203/iphone-duo-foldable-news-specs-price-release-date">The Verge</a></li>
 <li>Tim Cook’s CEO-like pay package shows he isn’t going anywhere | <a href="https://www.bloomberg.com/news/newsletters/2026-09-06/apple-s-new-ceo-like-cook-pay-package-shows-he-s-going-nowhere-sept-9-event-mtpvpcj1?srnd=undefined">Bloomberg</a></li>
 <li>Apple’s Phil Schiller steps down from running App Store | <a href="https://www.bloomberg.com/news/articles/2026-08-31/apple-s-phil-schiller-steps-down-from-running-app-store-and-product-events?srnd=undefined">Bloomberg</a></li>
 <li>Apple’s new CEO will need to soon overhaul his management team | <a href="https://www.bloomberg.com/news/newsletters/2026-08-30/john-ternus-management-team-apple-watch-series-12-foldable-iphone-apple-pencil-mtfvmdyu?srnd=undefined">Bloomberg</a></li>
 <li>Apple’s Ternus takes the reins as CEO, with AI as job No. 1 | <a href="https://www.bloomberg.com/news/articles/2026-08-30/apple-s-new-ceo-john-ternus-takes-reins-from-tim-cook-focusing-on-ai?srnd=undefined">Bloomberg</a></li>
</ul>
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Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Decoder is produced by Greg Ott, Kate Cox, and Nick Statt. This episode was edited by Eileen Felix. Our editorial director is Kevin McShane.
The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a>

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