<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests.Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower her lean RevOps team to stay focused, deliver impact, and avoid burnout.Tune in to learn:<ul><li>🔢 How Carissa uses capacity modeling and effort-impact scoring to realistically plan and execute high-value projects across her team.</li><li>🎯 Frameworks for prioritization, including revenue alignment, effort estimates, and project scoping techniques using tools like Asana.</li><li>🧠 Personal and team-level time management strategies, including calendar design for deep work and buffers for unplanned requests.</li><li>💬 How to say “not now” instead of “no”—and advocate for your team with transparency, empathy, and data.</li><li>🏆 Why celebrating wins and communicating the “heroics” of ops work matters—especially when it often goes unnoticed.</li></ul>Whether you're a team of one or leading a growing ops function, this episode is packed with actionable insights to help you make smarter decisions about what to take on, when, and how.<a href="https://www.themopros.com/?utm_source=podcast&utm_medium=rss&utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp;The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

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Balancing Strategic Projects and Tactical Needs in Ops with Carissa McCall

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