In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules once again. Bruce shares why SEO is more than just keywords — it’s about owning your place on the search results page, understanding intent, and working across teams to grow your traffic. If you want your business to stay visible and keep driving results in this new era, this episode will show you how important it is to think beyond just organic search and embrace a bigger picture. This is a must-listen for any marketer or business serious about staying ahead in digital marketing.Guest Links<ul><li><a href='https://www.bruceclay.com/'>Bruce Clay's Website</a></li><li><a href='https://www.linkedin.com/in/bruce-clay/'>Connect with Bruce on LinkedIn</a></li><li><a href='https://www.prewriter.ai/'>PreWriter</a></li></ul>Learn More: <ul> <li>Buy Digital Threads: <a href='https://nealschaffer.com/digitalthreadsamazon'>https://nealschaffer.com/digitalthreadsamazon</a> </li> <li>Buy Maximizing LinkedIn for Business Growth: <a href='https://nealschaffer.com/maximizinglinkedinamazon'>https://nealschaffer.com/maximizinglinkedinamazon</a> </li> <li>Join My Digital First Mastermind: <a href='https://nealschaffer.com/membership/'>https://nealschaffer.com/membership/</a> </li> <li>Learn about My Fractional CMO Consulting Services: <a href='https://nealschaffer.com/cmo'>https://nealschaffer.com/cmo</a> </li> <li>Download My Free Ebooks Here: <a href='https://nealschaffer.com/books/'>https://nealschaffer.com/books/</a> </li> <li>Subscribe to my YouTube Channel: <a href='https://youtube.com/nealschaffer'>https://youtube.com/nealschaffer</a> </li> <li>All My Podcast Show Notes: <a href='https://podcast.nealschaffer.com/'>https://podcast.nealschaffer.com</a> </li> </ul>

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