In this episode, we dive into turning organic social media communities into real business growth and revenue.  Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels.  She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer sentiment data to drive conversions. Topics discussed in this episode:  <ul><li>How to turn social communities into real revenue. </li><li>What causes brands to post without making sales. </li><li>Why organic and paid social belong in one flywheel. </li><li>How to test content organically before paying to scale. </li><li>What metrics reveal real buyer intent over likes. </li><li>Why YouTube Shorts outperforms other video platforms.</li><li>How active community management converts negative users. </li><li>Why consumer behavior dictates custom channel strategies. </li><li>What customer sentiment data tells you about content. </li><li>Why email and social must work together for growth.  </li></ul> Links & ResourcesWebsite: <a href='https://www.marrmediagroup.com/'>https://www.marrmediagroup.com/</a> LinkedIn: <a href='https://www.linkedin.com/company/marr-media-group/'>https://www.linkedin.com/company/marr-media-group/</a> Instagram: <a href='https://www.instagram.com/marrmediagroup/'>https://www.instagram.com/marrmediagroup/</a> TikTok: <a href='https://www.tiktok.com/@marrmediagroup'>https://www.tiktok.com/@marrmediagroup</a>Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/y4zucpf7'>https://tinyurl.com/y4zucpf7</a><a target="_blank" href="https://www.buzzsprout.com/1763290/fan_mail/new">I&#39;d love your feedback. Tap the the link to send me a text.</a> ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://tinyurl.com/ecb-apple-podcasts'>https://tinyurl.com/ecb-apple-podcasts</a>   Join our Free Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a>   Support The Show On Patreon: <a href='https://www.patreon.com/EcommerceCoffeeBreak'>https://www.patreon.com/EcommerceCoffeeBreak</a>   Partner with us: <a href='https://ecommercecoffeebreak.com/partner-with-us/'>https://ecommercecoffeebreak.com/partner-with-us/</a>

The Social-First Strategy Behind $100K in 90 Days — Tessa May Marr | How Organic Social Drives Revenue, How Paid And Organic Work Together, What Social Metrics Really Matter, Why Comments Can Drive Sales, How Customer Data Shapes Your Content (#495)

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The Social-First Strategy Behind $100K in 90 Days — Tessa May Marr | How Organic Social Drives Revenue, How Paid And Organic Work Together, What Social Metrics Really Matter, Why Comments Can Drive Sales, How Customer Data Shapes Your Content (#495)

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