Today, I'm joined by Robby Sansom, co-founder & CEO of Force of Nature. Setting a new standard for the industry, Force of Nature delivers pasture-raised, 100% grass-finished, nutrient-dense proteins that prioritize animal welfare and soil regeneration. In this episode, we discuss building a radically transparent, values-driven meat company. We also cover:   <ul> <li dir="ltr" aria-level="1"> The real cost of cheaply produced food </li> <li dir="ltr" aria-level="1"> Reshaping consumer perception and habits </li> <li dir="ltr" aria-level="1"> Restoring ecosystems with climate-friendly farming </li> </ul>   Subscribe to the podcast → <a href= "http://insider.fitt.co/podcast">insider.fitt.co/podcast</a>Subscribe to our newsletter → <a href= "http://insider.fitt.co/subscribe">insider.fitt.co/subscribe</a>Follow us on LinkedIn → <a href= "http://linkedin.com/company/fittinsider">linkedin.com/company/fittinsider </a> Force of Nature Website: <a href= "https://forceofnature.com/">https://forceofnature.com/</a>IG: <a href= "https://www.instagram.com/forceofnaturemeats/">https://www.instagram.com/forceofnaturemeats/ </a> The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: <a href= "https://talent.fitt.co/">https://talent.fitt.co/</a>Consulting: <a href= "https://consulting.fitt.co/">https://consulting.fitt.co/</a>Investments: <a href="https://capital.fitt.co/">https://capital.fitt.co/ </a> Chapters: (00:00) Introduction (01:30) Force of Nature's mission (04:00) Problems with our current food system (06:30) Agriculture's impact on global land use (09:00) Misaligned incentives in food production (12:30) Creating transparency and authenticity in meat production (16:15) How Force of Nature ensures quality and integrity (18:45) Testing every batch for antibiotic residue (21:15) Connecting consumers back to their food system (24:30) Changing consumer perception about food pricing (28:15) The commoditization of chicken and its problems (31:45) Force of Nature's poultry program and higher standards (35:15) The ancestral blend and incorporating organ meats (37:30) Future roadmap (40:00) Conclusion

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284. Robby Sansom, Co-Founder & CEO of Force of Nature

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