<p>Product managers for BI platforms have it easy. They "just" need to have the dev team build a tool that gives all types of users access to all of the data they should be allowed to see in a way that is quick, simple, and clear while preventing them from pulling data that can be misinterpreted. Of course, there are a lot of different types of users—from the C-level executive who wants ready access to high-level metrics all the way to the analyst or data scientist who wants to drop into a SQL flow state to everyone in between. And sometimes the tool needs to provide structured dashboards, while at other times it needs to be a mechanism for ad hoc analysis. Maybe the product manager’s job is actually…impossible? Past Looker CAO and current <a href= "https://omni.co/">Omni</a> CEO <a href= "https://www.linkedin.com/in/colinzima/">Colin Zima</a> joined this episode for a lively discussion on the subject!</p> <p>For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the <a href= "https://analyticshour.io/2025/07/22/276-bi-is-dead-long-live-bi-with-colin-zima/"> show page</a>.</p>

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#276: BI is Dead! Long Live BI! With Colin Zima

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