It’s tough out there. Between investors, agents, and wholesalers, everyone you know wants to get a home <a href="https://www.biggerpockets.com/blog/glossary/under-contract" rel="noopener noreferrer" target="_blank">under contract</a>. So what do you do when there is an influx of buyers and the same amount of sellers? Start building systems that can beat out your competition and will flow deals directly to you for years to come! Now we know what you’re saying, “I wish that were possible”, but it may be easier than you think.&nbsp;<a href="https://www.trevormauch.com/" rel="noopener noreferrer" target="_blank">Trevor Mauch</a>, founder of <a href="http://carrot.com/pockets" rel="noopener noreferrer" target="_blank">Carrot</a>, spent years manually chasing after deals. <a href="https://www.biggerpockets.com/blog/cold-calling-techniques-that-really-work" rel="noopener noreferrer" target="_blank">Cold calling</a>, door knocking, direct mail, and every other method you can imagine; he's tried it. While these strategies work great for many people, they’re labor-intensive and incredibly hard to scale. Trevor looked at the marketing he was doing that WASN’T outbound and realized it wasn’t only creating leads for him, but doing so while he slept.He then started building out Carrot, which helps set up agents, investors, wholesalers, and anyone else who wants <a href="https://www.biggerpockets.com/blog/2015-09-15-6-insider-hacks-finding-off-market-real-estate-deals" rel="noopener noreferrer" target="_blank">off-market deals</a> with websites that convert consistently every day. What sets apart Carrot from most “we buy houses for cash” websites is their “evergreen content” production. This content <a href="https://www.biggerpockets.com/blog/search-engine-optimization-important-covid" rel="noopener noreferrer" target="_blank">ranks you higher on google</a>, gets sellers and buyers reaching out to you, and allows you to do less work and close on more deals.In This Episode We Cover:Getting out of the “hamster wheel” <a href="https://www.biggerpockets.com/blog/real-estate-lead-generation" rel="noopener noreferrer" target="_blank">lead generation</a> work&nbsp;Outbound vs. inbound marketing and which requires less work from youWhy social media isn’t enough in this heavily digital age&nbsp;Building your “authority hubs” so sellers or buyers can trust your business&nbsp;Focusing on locations and <a href="https://www.biggerpockets.com/blog/real-estate-niche" rel="noopener noreferrer" target="_blank">niche markets</a> to find more buyers and sellersWhat Trevor thinks will happen in the housing market over the next few yearsAnd So Much More!Links from the Show<a href="https://www.biggerpockets.com/forums" rel="noopener noreferrer" target="_blank">BiggerPockets Forums</a><a href="https://www.biggerpockets.com/youtube" rel="noopener noreferrer" target="_blank">BiggerPockets Youtube Channel</a><a href="https://www.zillow.com/" rel="noopener noreferrer" target="_blank">Zillow</a><a href="https://carrot.com/blog/evergreen-marketing-for-real-estate/" rel="noopener noreferrer" target="_blank">Carrot Software Company</a><a href="https://carrot.com/blog/david-greene-bigger-pockets/" rel="noopener noreferrer" target="_blank">EP 246: How to Double Your Commissions Without Doubling Your Team w/ David Greene of Bigger Pockets [HYBRID Part 1]</a><a href="http://carrot.com/pockets" rel="noopener noreferrer" target="_blank">How to Get More Motivated Seller Leads (with no paid ads) Using 1 Proven, Simple Marketing Strategy</a> (Free Live Workshop)<a href="https://www.offerpad.com/" rel="noopener noreferrer" target="_blank">Offerpad</a><a href="https://www.opendoor.com/" rel="noopener noreferrer" target="_blank">Opendoor</a><a href="https://www.redfin.com/" rel="noopener noreferrer" target="_blank">Redfin</a><a href="https://www.realtor.com/" rel="noopener noreferrer" target="_blank">Realtor.com</a><a href="https://www.trulia.com/" rel="noopener noreferrer" target="_blank">Trulia</a><a href="https://wordpress.com/" rel="noopener noreferrer" target="_blank">WordPress</a><a href="https://freshchalk.com/" rel="noopener noreferrer" target="_blank">Fresh Chalk</a><a href="https://www.instagram.com/davidgreene24/" rel="noopener noreferrer" target="_blank">David's Instagram</a><a href="https://www.farrgroupnw.com/" rel="noopener noreferrer" target="_blank">Farr Group</a><a href="https://www.simplysold.com/how-we-buy-houses/" rel="noopener noreferrer" target="_blank">Simplysold.com</a><a href="https://www.rev.com/account/files" rel="noopener noreferrer" target="_blank">Rev</a><a href="https://www.kindhousebuyers.com/" rel="noopener noreferrer" target="_blank">Kind House Buyers</a><a href="https://www.househeroes.com/" rel="noopener noreferrer" target="_blank">House Heroes</a>Check the full show notes here: https://biggerpockets.com/show508See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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508: How to 10x Your Deal Flow Using "Evergreen Content"

BiggerPockets Real Estate Podcast