Hui Jing’s life reads like a TVB drama.Her mum was forced to be the sole provider for the family after her dad landed them in bad debt. Perhaps unsurprisingly, Hui Jing understood the importance of money & joined the work force young - at the below-legal age of 15 - for a mediocre RM4/hour.It wasn’t easy.But it kickstarted a series of jobs that saw her go from working as at McDonald’s to The Body Shop to becoming a finalist for the Red Bull Female Driver Search in 2009 (they were offering a cash prize) to becoming an insurance agent (where she learned the joys of passive income) to joining a radio station as a road runner and finally…Co-founding one of Malaysia’s fastest growing local convenience store chains, Bila-Bila Mart.Which is on track to hit a whooping RM150&#43; million in revenue & 100 stores by the end of 2025, with an IPO on the horizon!Not bad for a Brickfields girl who was once kidnapped & held ransom due to bad family debts. If there’s one thing that clearly stands out about Hui Jing’s story, it’s this: Taking riskDuring the interview, she spoke of how:“Throwing everything outta the window (i.e. leaving corporate) sounded like an adventure. I wanted that adventure. Because I was just thinking, okay, now I have no commitments. I don&#39;t have a family… If I don&#39;t do it, if I don&#39;t risk it, I don&#39;t really see how is the world outside, when am I gonna do it?”That said, life hasn’t been without its challenges.Once at a bar, she was told, “Jing, you talk too much as a female. Can you shut up?”And also advised to stop working and to “ask your husband to feed you.”Needless to say, that lit a fire in Hui Jing that led to the founding of Bila-Bila Mart, where she also spoke about:✨ How Dettol saved Bila-Bila Mart (they opened their first physical store during MCO)✨ Their first breakthrough (pivoting from the idea of selling hot food → kedai runcit model)✨ The process for local SMEs getting their items into Bila-Bila Mart✨ Dealing with chauvinistic men who question Jing’s very young team✨ Why you are the decision maker of your own fateDon&#39;t forget to subscribe for future STIMY episodes!Special thanks to Bila-Bila Mart for sponsoring this episode.🙊 Want to support STIMY for as little as $0.10/day? <a href="https://www.sothisismywhy.com/support-stimy/" rel="nofollow">https://www.sothisismywhy.com/support-stimy/</a>🍿 YouTube: <a href="https://youtu.be/MyM_uFevyJI" rel="nofollow">https://youtu.be/MyM_uFevyJI</a><a href="https://youtu.be/jsbc2xuaj0I&list=UULFSZlcS5ooyCjj_MkrmH_WhQ" rel="nofollow">&list=UULFSZlcS5ooyCjj_MkrmH_WhQ</a>💌 Weekly STIMY Newsletter on the art of storytelling &#43; building your personal brand (&#43;snippets of STIMY behind-the-scenes): <a href="https://sothisismywhy.ck.page/profile" rel="nofollow">https://sothisismywhy.ck.page/profile</a>✍🏻 Leave a review on STIMY: <a href="https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442" rel="nofollow">https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442</a>

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Ep 153: From Being Told to "SHUT UP" to RM150+ million in 5 years?! | Hui Jing Lee, Co-Founder of Bila-Bila Mart

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