Key topics and timings in this episode: 0.20 - What to expect from this episode and the chat with Kirsty.1.41 - Kirsty on her background in the pet industry.2.47 - How Kirsty went from running her hydrotherapy business to creating her own tool.3.54 - Deciding to sell her business and change direction.5.18 - How her experience shaped what she’s made with Pet Biz AI.8.00 - Getting her head round technology as a business owner who has dyslexia.11.01 - Kirsty’s advice for people who might be wary of AI.15.01 - What the Pet Biz Ai system looks like.20.00 - Taking the pressure off yourself to keep up.21.45 - Using Q and A to make sure the AI overviews pick up on your content.24.49 - How pet professionals can utilise AI search, Reddit and reels to be found.27.04 - Ways businesses are using Pet Biz AI.31.50 - Other ways AI can help in life from counselling to trading standards complaints!34.28 - How context windows work.37.46 - The importance of the personal touch and putting your personality and tone of voice in your content.42.35 - How hallucinations work and making sure you check the AI output.45.09 - Treating AI like an intern not an equal.47.52 - Kirsty’s thoughts on the future of AI for pet professionals and how it can make life easier.51.39 - What’s next for Kirsty and how to get in touch.Links mentioned in this episode:<a href="https://rachelspencer.co.uk/kirsty-skeates-awards/" rel="noopener noreferrer" target="_blank">Kirsty on why winning awards will help your pet business grow.</a><a href="https://open.spotify.com/episode/01hj7L62xCDZ4REuQngJHL?si=ErDilObcRjWSf1OeT8ELsQ" rel="noopener noreferrer" target="_blank">How ChatGPT, TikTok and Shopify are the new gatekeepers podcast with Natasha Courtenay Smith. </a>Links mentioned in this episode:Connect with Kirsty on her website: <a href="https://petbizai.app/" rel="noopener noreferrer" target="_blank">Pet Biz AI website</a><a href="https://rachelspencer.co.uk/product/pet-business-content-planner/" rel="noopener noreferrer" target="_blank">Pet Business Content Planner & Companion</a>Follow <a href="https://www.linkedin.com/in/kirstyskeates/" rel="noopener noreferrer" target="_blank">Kirsty on LinkedIn</a><h3>Further reading/listening on this topic</h3><a href="https://rachelspencer.co.uk/kirsty-skeates-awards/" rel="noopener noreferrer" target="_blank">Kirsty on why winning awards will help your pet business grow.</a><a href="https://open.spotify.com/episode/01hj7L62xCDZ4REuQngJHL?si=ErDilObcRjWSf1OeT8ELsQ" rel="noopener noreferrer" target="_blank">How ChatGPT, TikTok and Shopify are the new gatekeepers podcast with Natasha Courtenay Smith.</a><a href="https://rachelspencer.co.uk/pif-business-of-pets-2025/" rel="noopener noreferrer" target="_blank">Key takeaways from the Business of Pets Conference 2025 </a><a href="https://rachelspencer.co.uk/calendar/" rel="noopener noreferrer" target="_blank">Download my free social media calendar </a><a href="https://rachelspencer.co.uk/chatgpt-pet-business-content-marketing/" rel="noopener noreferrer" target="_blank">10 ways to use ChatGPT to make your life easier</a> (this post is from 2023)

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