How to communicate who you are online.You may not think of yourself as a content creator, but in the creator economy, <a href="https://www.fastersmarter.io/guests/angele-christin/">Angèle Christin </a>says we all have to learn how to communicate who we are online.Christin is an associate professor of communications at Stanford University and a senior fellow at the Stanford Institute for Human-Centered AI. According to her, “we are all content creators now.” We may not all be influencers or podcast hosts, but “We are all putting content out there and creating a public persona,” says Christin. In the digital age, “that plays an increasingly important role in hiring, promotions, and of course, getting laid off.”In this episode of <a href="https://www.fastersmarter.io/">Think Fast, Talk Smart</a>, Christin and host Matt Abrahams explore how to navigate the creator economy — whether as a full-time influencer or a professional managing your online presence. From building on your area of expertise to understanding the trade-offs between short-term hype and long-term trust, Christin explains what it takes to show up online without losing yourself in the algorithm.Episode Reference Links:<ul><li><a href="https://www.fastersmarter.io/guests/angele-christin/">Angèle Christin</a></li><li><a href="https://www.fastersmarter.io/225-speaking-fluent-internet-how-algorithms-are-changing-the-way-we-speak/">Ep.225 Speaking Fluent Internet: How Algorithms Are Changing the Way We Speak</a> </li></ul>Connect:<ul><li>Premium Signup >>>> <a href="https://www.fastersmarter.io/premium/">Think Fast Talk Smart Premium</a></li><li>Email Questions & Feedback >>> hello@fastersmarter.io</li><li>Episode Transcripts >>><a href="https://www.fastersmarter.io/268-going-viral-how-to-balance-authenticity-and-spectacle/"> Think Fast Talk Smart Website</a></li><li>Newsletter Signup + English Language Learning >>><a href="http://fastersmarter.io/"> FasterSmarter.io</a></li><li>Think Fast Talk Smart >>><a href="https://www.linkedin.com/company/think-fast-talk-smart/"> LinkedIn</a>,<a href="https://www.instagram.com/thinkfasttalksmart/"> Instagram</a>, <a href="https://www.youtube.com/playlist?list=PL6caGRBUYZCmgDGM2RK6mxKB9jG_ccmm3">YouTube</a></li><li>Matt Abrahams >>><a href="https://www.linkedin.com/in/maabrahams/"> LinkedIn</a></li></ul>Chapters:<ul><li>(00:00) - Introduction
</li>
<li>(01:57) - Why Metrics Reward Drama
</li>
<li>(05:24) - Building A Professional Online Presence
</li>
<li>(09:41) - What Makes A Good Story?
</li>
<li>(13:30) - The Reality Of Creator Work
</li>
<li>(17:59) - The Final Three Question
</li>
<li>(21:09) - Conclusion</li>
</ul>
********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Learn More About <a href="https://continuingstudies.stanford.edu/stanford-business-courses?utm_source=ThinkFastTalkSmart&utm_medium=newsletter&utm_campaign=SP26">Stanford Continuing Studies</a> Study with Matt This Spring, Enroll Today in <a href="https://continuingstudies.stanford.edu/courses/detail/20253_COM-42">Improvisationally Speaking</a><a href="https://learning.fastersmarter.io/?redirect_from=podpage">Join our Think Fast Talk Smart Learning Community and become the communicator you want to be. </a>

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268. Going Viral: How To Balance Authenticity and Spectacle

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