In this episode, the hosts discuss various challenges and strategies in the e-commerce landscape, focusing on economic factors such as tariffs, consumer sentiment, and advertising strategies. They explore the importance of inventory management, the impact of competition on margins, and the role of AI in enhancing business operations. Additionally, they delve into customer insights, sustainability in product design, and the intricacies of business acquisitions, emphasizing the need for problem-solving and timing in achieving success. The Operators are later joined by Freddy Ward, Co-Founder of Wild, who discusses the journey of his company, focusing on sustainability, market expansion, and the challenges of navigating the DTC landscape. He emphasizes the importance of taking risks, pragmatic valuations, and building strategic relationships for successful acquisitions. 00:00 Introduction03:08 Navigating Economic Challenges and Tariffs06:01 Consumer Sentiment and Spending Trends12:09 Inventory Management and Demand Planning15:03 The Impact of Competition on Margins18:14 The Role of AI in Business Operations23:59 Sustainability in Product Design29:49 Building a Sustainable Brand39:02 Embracing Sustainability and Market Expansion42:45 Navigating the DTC Landscape and Omnichannel Strategy46:34 Building Strategic Relationships for Acquisition51:57 Understanding Market Dynamics and Transaction Sizes55:19 Team Growth and Company Culture01:01:39 Leveraging European Market Insights01:05:30 The Role of SMS in Revenue Growth01:07:29 Restructuring for Success in a Challenging Market01:10:24 Consumer Behavior and Product DesignOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

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E110: Good Businesses Are Bought, Not Sold.

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