#305 Influencer Marketing | This episode is a live session from Drive 2025 with <a href="https://www.linkedin.com/in/brianna-doe/">Brianna Doe</a>, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays from B2C, and what it really takes to build a creator program that doesn’t flame out on day one. She gets into the messy reality of picking the right creators and measuring impact without deluding yourself with vanity numbers. Head over to <a href="http://exitfive.com/drive">exitfive.com/drive</a> to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps<ul><li>(00:00) - – Intro 
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<li>(03:22) - – Why Influence Drives Modern B2B Buying 
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<li>(06:17) - – What B2B Can Steal From B2C Playbooks 
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<li>(09:12) - – The Creator Engine Framework 
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<li>(12:29) - – Picking the Right Creators (Without Getting Burned) 
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<li>(15:47) - – Building Campaigns That Don’t Feel Like Ads 
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<li>(19:02) - – How to Measure Real Impact (Not Vanity Metrics) 
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<li>(23:38) - – Running a 90-Day Pilot That Actually Works 
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<li>(26:23) - – Scaling From One-Off Posts to a Full Program</li>
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Join 50,000 people who get our Exit Five Newsletter here: <a href="https://www.exitfive.com/newsletter">https://www.exitfive.com/newsletter</a>Learn more about Exit Five's private marketing community: <a href="https://www.exitfive.com/">https://www.exitfive.com/</a>***Today’s episode is brought to you by <a href="https://paramark.com/brand-consult">Paramark</a>.It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out. But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.Grab your spot at <a href="https://paramark.com/brand-consult">paramark.com/brand-consult.</a>***Thanks to my friends at <a href="https://www.hatch.fm/">hatch.fm</a> for producing this episode and handling all of the Exit Five podcast production.<ul><li>They give you unlimited podcast editing and strategy for your B2B podcast.</li><li>Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.</li><li>Visit <a href="https://www.hatch.fm/">hatch.fm</a> to learn more</li></ul>

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