This episode features an interview with Brenton Williamson, VP of Marketing at Bamboo HR, a company that empowers HR pros, employees, and organizations everywhere to simplify complicated processes and streamline time-consuming tasks.Brenton discusses how he thinks about creating distinction in the market, the diversification of marketing channels, and the value of digital engagement. Key Takeaways:<ul><li>Distinction is different from differentiation. Differentiation is product focused, while distinction has more to do with brand identity and feel. You need both. </li><li>As organic search continues to take a hit, in-person events become an increasingly important tactic to get in front of customers. </li><li>We’re coming out of the inbound era and sales may need to get used to interacting with people who aren’t actively in a buying motion, and building relationships over time. </li></ul>Episode Timestamps: *(04:29) The Trust Tree: Distinction, differentiation, diversification *(09:04) The Playbook: The end of the inbound era*(36:24) Quick Hits: Brenton’s quick hitsSponsor:Pipeline Visionaries is brought to you by<a href="https://www.qualified.com/"> Qualified.com</a>. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit<a href="https://www.qualified.com/"> Qualified.com</a> to learn more.Links:<ul><li><a href="https://www.linkedin.com/in/ianfaison/">Connect with Ian on LinkedIn</a></li><li>Connect with Brenton on <a href="https://www.linkedin.com/in/brenton-williamson-marketing-director/">LinkedIn</a></li><li>Learn more about <a href="https://www.linkedin.com/company/bamboohr/">BambooHR</a></li><li>Learn more about <a href="https://caspianstudios.com/">Caspian Studios</a></li></ul>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Distinction vs. Differentiation: Win on Both Fronts

Pipeline Visionaries

AI Chapters

AI Insights

Reviews