Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging with influencers like Peter Attia and Andrew Huberman and giving away 20,000 product samples. Zach also gives insights into their R&D process, how they built the David brand, their product-led approach to growth, and future plans.Interact with other DTC experts and access our monthly fireside chats with industry leaders on <a href="https://airtable.com/appDFk2rkdondmKtH/shrc4zLSWE4cQ96ZI">DTC Pod Slack</a>.On this episode of DTC Pod, we cover:1. Pre-Launch and Launch Tactics2. Product-Led Approach to Growth3. Product Sampling Marketing4. Influencer Partnerships5. Viral Marketing Strategies6. Brand Development 7. Naming and Visual IdentityTimestamps00:00 The idea behind David protein bars05:59 From working in private equity to founding Raize and eventually David16:55 Balancing taste with nutrition in developing David protein bars24:22 David as a product-led company27:52 Brand building for David: name, packaging, launch35:04 Key lessons on manufacturing, distribution, product launch, and virality43:53 David’s $10M seed funding, key investors, and influencers48:10 Next steps for growth, channel allocation, strategyShow notes powered by <a href="https://www.castmagic.io/">Castmagic</a>Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our <a href="https://dtcpod-newsletter.beehiiv.com/subscribe">newsletter here</a>.Projects the DTC Pod team is working on:<a href="https://dtcetc.com/">DTCetc - all our favorite brands on the internet</a><a href="https://www.myolivea.com/">Olivea - the extra virgin olive oil & hydroxytyrosol supplement</a><a href="https://www.castmagic.io/">Castmagic - AI Workspace for Content</a>Follow us for content, clips, giveaways, & updates!<a href="https://www.instagram.com/thedtcpod/">DTCPod Instagram</a><a href="https://twitter.com/DTC__POD">DTCPod Twitter</a><a href="https://www.tiktok.com/@dtcpod">DTCPod TikTok</a>  <a href="https://www.linkedin.com/in/zachranen/">Zach Ranen</a> - Co-Founder and President at <a href="https://davidprotein.com/">David</a><a href="https://twitter.com/bbols4">Blaine Bolus</a> - Co-Founder of <a href="https://www.castmagic.io/">Castmagic</a><a href="https://www.linkedin.com/in/ramon-berrios">Ramon Berrios</a> - Co-Founder of <a href="https://www.castmagic.io/">Castmagic</a>

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#344 - David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen

DTC POD: How The Best Brands Are Built

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