In episode 437 of Sports Geek, Tyson Beattie, General Manager of Business Operations at Western Force, shares insights from his unique career path through sports media, AFL administration and now rugby union. This conversation explores cross-code learnings, building partnerships based on mutual value, operating as a challenger brand, and why understanding media by working in it creates advantages in sports business. Show notes - https://sportsgeekhq.com/437

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Comeback Story and Golden Decade ahead - Tyson Beattie, Western Force

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