Michael Hofler - Creative Director and the designer behind the iconic Arc’teryx logo - talks about his process, the creation of the logo, and the battle between retaining a classic logo versus reimagining it.
Behance: <a href='https://www.behance.net/HOFLER?locale=en_US'>https://www.behance.net/HOFLER?locale=en_US</a>
Linkedin: <a href='https://www.linkedin.com/in/hoflerdesign/'>https://www.linkedin.com/in/hoflerdesign/</a>
Listen to these conversations on the Highlander Podcast.
<a href='https://opdd.usu.edu/podcast'>https://opdd.usu.edu/podcast</a>
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree program that trains the next generation of product creators for the sports and outdoor industries.
Learn more at <a href='http://opdd.usu.edu/'>opdd.usu.edu</a> or follow the program on <a href='https://www.linkedin.com/company/18992497/admin/'>LinkedIn</a> or <a href='https://www.instagram.com/usuoutdoorproduct/'>Instagram</a>.
<a href='https://www.instagram.com/usuoutdoorproduct/'>https://www.instagram.com/usuoutdoorproduct/</a>
<a href='https://www.linkedin.com/company/opdd'>https://www.linkedin.com/company/opdd</a>
Discover the Outdoor Recreation Archive on <a href='https://instagram.com/outdoorrecarchive'>Instagram</a> or on <a href='https://libguides.usu.edu/outdoorrecreationarchive'>USU’s website</a>.
<a href='https://instagram.com/outdoorrecarchive'>https://instagram.com/outdoorrecarchive</a>
<a href='https://library.usu.edu/archives/ora'>https://library.usu.edu/archives/ora</a>
Subscribe to our ORA newsletter: <a href='https://outdoorrecarchive.substack.com/'>https://outdoorrecarchive.substack.com/</a>
Outdoor Recreation Archive Instagram
<a href='https://www.instagram.com/outdoorrecarchive/?hl=en'>https://www.instagram.com/outdoorrecarchive/?hl=en</a>
Episodes hosted, edited, and produced by <a href='https://www.linkedin.com/in/chasewoodruffanderson/'>Chase Anderson</a> in beautiful Cache Valley, Utah.
<a href='https://www.linkedin.com/in/chasewoodruffanderson/'>https://www.linkedin.com/in/chasewoodruffanderson/</a>

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