Richard Shotton is a behavioural scientist, founder of Astroten and an author.
How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?

Sponsors:
See discounts for all the products I use and recommend: <a href="https://chriswillx.com/deals">⁠https://chriswillx.com/deals⁠</a>
Get a free sample or 30% off a one-month supply of Timeline at <a href="https://timeline.com/modernwisdom30">https://timeline.com/modernwisdom30</a>
Get 15% off your first order of my favourite Non-Alcoholic Brew at <a href="https://athleticbrewing.com/modernwisdom">https://athleticbrewing.com/modernwisdom</a>
New pricing since recording: Function is now just $365, plus get $25 off at <a href="https://functionhealth.com/modernwisdom">https://functionhealth.com/modernwisdom</a>
Get up to $50 off the RP Hypertrophy App at <a href="https://rpstrength.com/modernwisdom">https://rpstrength.com/modernwisdom</a>
Extra Stuff:
Get my free reading list of 100 books to read before you die: <a href="https://chriswillx.com/books">⁠https://chriswillx.com/books⁠</a>
Try my productivity energy drink Neutonic: <a href="https://neutonic.com/modernwisdom">⁠https://neutonic.com/modernwisdom⁠</a>
Episodes You Might Enjoy:
#577 - David Goggins - This Is How To Master Your Life: <a href="https://tinyurl.com/43hv6y59">⁠https://tinyurl.com/43hv6y59⁠</a>
#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: <a href="https://tinyurl.com/2rtz7avf">⁠https://tinyurl.com/2rtz7avf⁠</a>
#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: <a href="https://tinyurl.com/3ccn5vkp">⁠https://tinyurl.com/3ccn5vkp⁠</a>
-
Get In Touch:
Instagram: <a href="https://www.instagram.com/chriswillx">⁠https://www.instagram.com/chriswillx⁠</a>
Twitter: <a href="https://www.twitter.com/chriswillx">⁠https://www.twitter.com/chriswillx⁠</a>
YouTube: <a href="https://www.youtube.com/modernwisdompodcast">⁠https://www.youtube.com/modernwisdompodcast⁠</a>
Email: <a href="https://chriswillx.com/contact">⁠https://chriswillx.com/contact⁠</a>
- Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

#1053 - Richard Shotton - 11 Psychology Tricks From the World’s Best Brands

Modern Wisdom

AI Chapters

AI Insights

Reviews