Things we talked about:<ul><li>The value of owning your own audience</li><li>Building a brand for yourself around the work you’re doing</li><li>The growing online hunger for content by real people and the forging of real connections</li><li>We seem to be entering an era that Farrah calls, rather poetically, "the Time of the Writer": the world has passed the period of devouring all the content on the Internet, now we are more discerning, and only want to consume content that we genuinely enjoy</li><li>The continued return of demand for long-form content</li><li>The return of community: the value of hearing from and engaging with your audience</li><li>Giving your best work away from free (yes!)</li><li>The limitations of the stories that can be told in traditional media</li><li>And related, the limitations of creating content when you're in competition for followers or clicks</li><li>When you try to appeal to the masses, you bland out</li></ul>Farrah's tips for what works well on Substack:<ul><li>Niching works well. The more you niche, the more dedicated (as opposed to big) an audience you'll get</li><li>Publishing twice a week tends to grow a "stickier" audience</li><li>Use social media to point people to your Substack content</li><li>Use your "About" page to set expectations and declare a manifesto</li><li>Claim your real name, if you can</li></ul>Where to find Farrah:<ul><li>Farrah's Substack platform, "<a href="https://farrah.substack.com/">Things Worth Knowing</a>"</li><li><a href="https://www.instagram.com/farrahstorr/">Farrah on Instagram</a> (for dog pictures and Substack information)</li></ul>Where to find Sara:<ul><li>Sara on <a href="https://substack.com/profile/14789760-sara-tasker">Substack</a></li><li>Sara’s website: <a href="https://meandorla.co.uk/" target="_blank">meandorla.co.uk</a></li><li>Sara on Instagram: <a href="https://www.instagram.com/me_and_orla/" target="_blank">@me_and_orla</a></li><li>Sara on Twitter: <a href="https://twitter.com/meandorla" target="_blank">@meandorla</a></li><li><a href="https://meandorla.co.uk/one-to-one-coaching">One to one business coaching with Sara</a></li><li><a href="https://meandorla.co.uk/the-insta-retreat-2-0" target="_blank">The Insta Retreat</a></li></ul>

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