This week we’re joined by Landon Huslig, the creator of <a target="_blank" rel="noopener noreferrer nofollow" href="https://wichitalifeict.com">Wichita Life</a>, a local media brand covering life in Wichita through a newsletter, podcast, and Instagram. He built it as a side hustle while working full-time as an engineer. It now has a combined 50,000 followers and generates $120k+ annually. Wichita Life: <a target="_blank" rel="noopener noreferrer nofollow" href="https://wichitalifeict.com">https://wichitalifeict.com</a> __Follow Landon <ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/landon-huslig-5b5b006a/">LinkedIn</a> </li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/landonhuslig">Twitter/X </a></li></ul>Follow Francis <ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/francis-zierer/">LinkedIn</a> </li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/FZierer">Twitter/X</a> </li></ul>__ Timestamp 00:00:00 Introducing Landon 00:01:16 The art of hand to hand combat 00:10:54 Starting a local media 00:18:43 The growth to $120k 00:25:06 How big can a local newsletter be? 00:34:27 The value of a likeminded community 00:40:39 The creator to entrepreneur spectrum 00:46:06 The difficult relationship with traditional local media 00:57:22 Building local businesses in addition to newsletter 01:01:48 The responsibility to your audience 01:04:03 Side hustle vs full time business 01:09:24 Starting a local newsletter in 2025

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Ep. 69: How to make a $100k newsletter business with no budget ft. Landon Huslig

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