Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain relief tape and patches. Then Nawal in Michigan considers a rebrand for her uniforms designed for Muslim students. Finally, Casey in Idaho seeks new revenue streams for her farmer and worker-owned seed cooperative.&nbsp;Plus, Hernan’s take on the future of podcasting and the sweet relief of vindication...&nbsp;Thank you to the founders of Heali Medical, Studyous Monday, and Snake River Seed Cooperative for joining us on the show.If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to <a href="mailto:hibt@id.wondery.com" rel="noopener noreferrer" target="_blank">hibt@id.wondery.com</a> or call 1-800-433-1298.&nbsp;And be sure to listen to <a href="https://wondery.com/shows/how-i-built-this/episode/10386-wondery-hernan-lopez/" rel="noopener noreferrer" target="_blank">Wondery’s founding story</a> as told by Hernan on the show in 2023.&nbsp;&nbsp;This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Kwesi Lee.You can follow HIBT on <a href="https://x.com/HowIBuiltThis" rel="noopener noreferrer" target="_blank">X</a> & <a href="https://www.instagram.com/howibuiltthis/" rel="noopener noreferrer" target="_blank">Instagram</a> and sign up for Guy's free newsletter at <a href="http://guyraz.com/" rel="noopener noreferrer" target="_blank">guyraz.com</a> and on <a href="https://guyraz.substack.com/" rel="noopener noreferrer" target="_blank">Substack</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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