Most change initiatives fail because they focus solely on technical aspects like planning, roles, and measures, while neglecting the human element – particularly the need for people to understand why changes are happening and to feel heard throughout the process.Jeffrey Wetherhold is a behavioral scientist who’s built his career around organisational change management. He transitioned from behavioural science to community health, and now runs his own change management consultancy.This conversation will help you<ul><li>Better understand why traditional technical change management approaches often fail</li><li>Recognise and address the most fundamental barrier to organisational change</li><li>Move beyond labels like "resistant" or "averse" and focus on different perspectives</li></ul>Episode highlights<ul><li>[00:07:46] Understanding change management</li><li>[00:11:21] When change feels weaponised</li><li>[00:13:04] Overcoming resistance to change</li><li>[00:15:05] Mmotivational interviewing.</li><li>[00:17:47] Where to begin having the change conversation</li><li>[00:23:12] Caught in the middle</li><li>[00:27:01] The hierarchy of needs</li><li>[00:30:30] What you can do today</li><li>[00:32:44] Jeff's media recommendations</li><li>[00:34:23] Takeaways from Dan and Pia</li></ul>Links<ul><li><a href="https://www.linkedin.com/in/wetherhold/">Connect with Jeff via LinkedIn</a></li><li><a href="https://amzn.eu/d/9WStwra">How Minds Change: The New Science of Belief, Opinion and Persuasion</a>, by David McRaney</li><li><a href="https://www.rawsignal.ca/worlds-best-newsletter/?utm_source=wbnaws/">Build Something Better</a> – The Raw Signal Group newsletter</li><li><a href="https://www.squadify.net/">Track and improve your team performance with Squadify</a></li><li><a href="https://podinbox.com/wenotme">Leave us a voice note</a></li></ul>

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