In this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.com Topics discussed in this episode:<ul><li>How "try before you buy" impacts the ecommerce world</li><li>What's the value in giving online shoppers a trial period for ordered products</li><li>How does the "try before you buy" model impact conversion rates</li><li>What measures are implemented to remind shoppers about their trial periods </li></ul>Links & Resources Website: <a href='https://www.trynow.com/'>https://www.trynow.com/</a> Shopify App Store: <a href='https://apps.shopify.com/trynow'>https://apps.shopify.com/trynow</a> LinkedIn: <a href='https://www.linkedin.com/in/benjamin-davis-1010a821/'>https://www.linkedin.com/in/benjamin-davis-1010a821/</a> X/Twitter: <a href='https://twitter.com/trynowusa'>https://twitter.com/trynowusa</a> Get access to more free resources by visiting the podcast episode page at <a href='https://t.ly/V-tqW'>t.ly/V-tqW</a> Subscribe & Listen Everywhere:Listen On: ​<a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xNzYzMjkwLnJzcw=='>Google Podcasts</a> Sign up for a FREE 20-minute Shopify Profit Potential Discovery Call at <a href="https://www.clauslauter.com/">https://www.clauslauter.com/</a> <a rel="payment" href="https://www.buymeacoffee.com/clauslauter">Support the show</a>Our Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a>

How the Try Now, Buy Later Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can handle their Return Volume Strategically (#289)

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How the Try Now, Buy Later Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can handle their Return Volume Strategically (#289)

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