You wouldn’t think that a farm boy from Ohio would be&nbsp;spending hundreds of thousands if not millions&nbsp;on expensive clothing, high-priced whiskey, and expensive knife sets, would you? Only, he’s not buying these things for himself,&nbsp;he’s buying them for his clients, many of whom are some of the biggest names in business and entertainment. What does&nbsp;<a href="https://johnruhlin.com/" rel="noopener noreferrer" target="_blank">John Ruhlin</a>&nbsp;from&nbsp;Giftology&nbsp;see in gift-giving that we don’t?First, John realized that giving regular corporate gifts, like a stress ball or a free pen, wouldn’t cut it when trying to&nbsp;build long-term relationships. He even went as far as to get&nbsp;courtside NBA tickets paired with a $500 steakhouse dinner&nbsp;to get&nbsp;<a href="https://www.biggerpockets.com/blog/biggerpockets-podcast-447-cameron-herold" rel="noopener noreferrer" target="_blank">Cameron Herold</a>&nbsp;(a past guest of ours) on his team, only to find that Cameron was&nbsp;severely disappointed.&nbsp;So he started turning up the personalization of his gifts.Now, John sends out&nbsp;personally engraved knife sets,&nbsp;world-class food and wine pairings&nbsp;hosted by the best sommelier in the country, and&nbsp;video messages sent in physical boxes&nbsp;(seriously). He’s discovered the art and the science behind&nbsp;<a href="https://www.biggerpockets.com/blog/real-estate-investor-gifts" rel="noopener noreferrer" target="_blank">gift-giving</a>&nbsp;and wants everyone to know what is, and isn’t an appropriate gift. As he puts it, you need to&nbsp;focus on your ROR (<a href="https://www.biggerpockets.com/blog/real-estate-build-good-relationships-get-great-deals" rel="noopener noreferrer" target="_blank">return on relationships</a>)&nbsp;more than your&nbsp;<a href="https://www.biggerpockets.com/blog/glossary/return-on-investment-roi" rel="noopener noreferrer" target="_blank">ROI</a>.In This Episode We Cover:<ul><li>The&nbsp;gifts you SHOULD NOT give&nbsp;to those you want to impress</li><li>Focusing on ROR (return on relationships)&nbsp;as opposed to ROI</li><li>Have a “relationship plan”&nbsp;in place for clients, employees, and partners</li><li>Using&nbsp;personalized gifts&nbsp;to stick out from the competition</li><li>Taking a&nbsp;<a href="https://www.biggerpockets.com/blog/mistake-wholesaling-leads" rel="noopener noreferrer" target="_blank">warm lead</a>&nbsp;and turning it into a burning fire&nbsp;</li><li>The best gifts&nbsp;to give based on the occasion, timing, and relationship</li><li>And&nbsp;So&nbsp;Much More!</li></ul>Links from the Show<ul><li><a href="https://www.biggerpockets.com/forums" rel="noopener noreferrer" target="_blank">BiggerPockets Forums</a></li><li><a href="https://www.biggerpockets.com/membership-types" rel="noopener noreferrer" target="_blank">BiggerPockets Pro Membership</a></li><li><a href="https://www.youtube.com/biggerpockets" rel="noopener noreferrer" target="_blank">BiggerPockets Youtube Channel</a></li><li><a href="https://www.biggerpockets.com/users/brandonatbp" rel="noopener noreferrer" target="_blank">Brandon's BiggerPockets Profile</a></li><li><a href="https://www.instagram.com/beardybrandon/" rel="noopener noreferrer" target="_blank">Brandon's Instagram</a></li><li><a href="https://www.biggerpockets.com/users/davidgreene24" rel="noopener noreferrer" target="_blank">David's BiggerPockets Profile</a></li><li><a href="https://instagram.com/davidgreene24" rel="noopener noreferrer" target="_blank">David's Instagram</a></li><li><a href="https://www.biggerpockets.com/blog/wp-admin/post.php?post=137982&amp;action=edit&amp;classic-editor" rel="noopener noreferrer" target="_blank">BiggerPockets Podcast 467: #1 NYT Bestselling Author Adam Grant on the Need to “Think Again”</a></li><li><a href="https://www.biggerpockets.com/blog/wp-admin/post.php?post=136050&amp;action=edit&amp;classic-editor" rel="noopener noreferrer" target="_blank">BiggerPockets Podcast 451: Stop Chasing the “False Summit”: Have Better Relationships and Results with Michael Hyatt</a></li><li><a href="https://www.gobundance.com/" rel="noopener noreferrer" target="_blank">GoBundance</a></li><li><a href="https://odcfund.com/" rel="noopener noreferrer" target="_blank">Open Door Capital</a></li><li><a href="https://giftologygroup.com/style-guide/" rel="noopener noreferrer" target="_blank">Giftology Website</a></li></ul>Click here to check the full show notes: https://www.biggerpockets.com/show475

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

475: 50x Your Revenue By Focusing on ROR (Return on Relationships) with John Ruhlin

BiggerPockets