What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).Read a transcript of this episode:&nbsp;<a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com</a>Subscribe to the Masters of Scale weekly newsletter:&nbsp;<a href="http://eepurl.com/dlirtX" rel="noopener noreferrer" target="_blank">http://eepurl.com/dlirtX</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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47. Make it epic, w/will.i.am

Masters of Scale with Reid Hoffman