<a href="http://paulrice.org/" target="_blank" rel= "noopener">Paul Rice</a> started out as an anti-capitalist labor organizer, working with coffee farmers in Nicaragua in the 1980s. Over time he saw that what growers needed most was a fair price for their product––and so began his work as a Fair Trade advocate. He returned to the US to study business, and founded <a href="https://www.fairtradecertified.org/" target="_blank" rel= "noopener">Fair Trade USA</a>, where he was CEO for 26 years. Winner of many awards for social and ethical innovation, he’s author of the new book, <a href= "https://www.paulrice.org/book">Every Purchase Matters: How Fair Trade Farmers, Companies, and Consumers Are Changing the World</a>.

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