Personal branding is a hot topic these days, but the real question is: how do you make a real impact? How do you stand out?   Stephen Scoggins chats with Joseph Shalaby for a very interesting conversation about personal branding, AI, social media engagements, and making a mark. Joe is the founder of E Mortgage Capital, one of the largest independent mortgage platforms in the nation. He is also a very successful content creator, racking up 30-40 million views a month across all social media platforms.    On this episode, he shares how to effectively build a personal brand in today’s AI-influenced, content-driven world.    Highlights of this episode: <ul> <li dir="ltr" aria-level="1"> How to leverage AI to get ahead </li> <li dir="ltr" aria-level="1"> Be like a TV show – using social media platforms effectively </li> <li dir="ltr" aria-level="1"> What is working and what isn’t working? </li> </ul>   If you're interested to drive traffic to your business, this is an episode you would want to hear.   Check out Joseph Shalaby at <a href= "https://www.linkedin.com/in/joseph-s-7611718/">https://www.linkedin.com/in/joseph-s-7611718/</a>. Connect with Joseph and follow him in IG <a href= "https://www.instagram.com/josephshalaby/">@josephshalaby</a>.

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