Liisa Reimann, the founder of Two i Copy, helps business owners stand out with personality-packed words that sell. She’s been featured in Women’s Journal and uses the DiSC and StoryBrand frameworks to craft copy that truly connects. Whether it’s done-for-you, DIY, or something in between, Liisa helps brands finally sound like themselves!In today’s episode of Smashing the Plateau, you will learn how to use authenticity and community to build a successful, fulfilling business—especially if you’re transitioning from corporate life.Liisa and I discuss:<ul><li>How Liisa’s cover letter launched her copywriting career [00:02:46]</li><li>What inspired her to become an entrepreneur [00:05:00]</li><li>The challenges women executives face when marketing themselves [00:09:00]</li><li>Why social media and marketing language feel uncomfortable for many [00:11:42]</li><li>Navigating mindset hurdles like imposter syndrome and self-promotion [00:14:31]</li><li>How Liisa supports clients with tough love and accountability [00:15:16]</li><li>Building trust and community as a solopreneur [00:17:33]</li><li>The critical role of mentorship and learning from others [00:20:28]</li><li>What Liisa would (and wouldn’t) change about her journey [00:21:29]</li></ul> Learn more about Liisa at <a href="http://twoeyecopy.com" target="_blank">twoeyecopy.com</a>,<a href="http://linkedin.com/in/liisareimann" target="_blank"> linkedin.com/in/liisareimann</a>,<a href="http://facebook.com/groups/writewordsthatsell" target="_blank"> and facebook.com/groups/writewordsthatsell</a>Thank you to Our Sponsor:<a href="https://community.smashingtheplateau.com" target="_blank">The Smashing the Plateau Community</a>Join our community of achievers—subscribe today for exclusive, concise strategy tips from our podcast, and start mastering your journey to business growth!

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How to Stand Out With Authentic Copy, Tough Love, and Mentorship After Leaving Corporate Leadership Featuring Liisa Reimann

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