In this episode of the podcast, I speak with <a href="https://www.linkedin.com/in/mattsteiner/">Matt Steiner</a>, Meta&#39;s Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company&#39;s advertising platform.Among other things, we discuss:<ul><li>How ad ranking and selection are done at Meta</li><li>The evolution and functionality of Meta&#39;s various AI-enabled ranking and selection tools, from Lattice to Andromeda to GEM</li><li>The core architecture of Meta&#39;s advertising-focused AI models</li><li>What&#39;s next on Meta&#39;s roadmap concerning the application of AI to advertising</li><li>How and whether talent is a moat for any business applying AI to it advertising platform</li></ul>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://www.incrmntal.com/">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li><li>⁠⁠⁠<a href="https://clarisights.com/">Clarisights⁠⁠⁠</a>. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to<a href="http://clarisights.com/demo">⁠⁠⁠ clarisights.com/demo⁠⁠⁠</a> to try it out for free.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:info@marketecture.tv">⁠Marketecture⁠</a>.

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Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

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