In this episode of the AWM NFL Podcast, host Riccardo Stewart is joined by Sam Acho, Zach Miller, and Jeff Locke to break down “The Three I’s” of athlete financial strategy: independent, integrated, and individualized advice. Pulling from real scenarios and the unique demands facing today’s NFL players, the team spells out what it means to have your Family Office working exclusively for you the AWM Way. This episode offers athletes and their families a direct look into the non-negotiables for effective wealth management—clarifying why every financial decision should be intentional, coordinated, and tailored to your future.Key Highlights• What makes advice truly independent, and how the AWM Way ensures your Family Office always puts your interests first—never those of shareholders or public company profit mandates.• Why integration is essential—illustrated by a real-world example where lack of coordination cost millions in unnecessary taxes—and how AWM builds cohesion across your tax, investment, estate, and philanthropic strategies.• The risk of “siloed” advisors and menu-limited investment choices, and what it takes to unify your entire financial team around your unique needs.• How individualized planning supports every aspect of your financial life—delivering strategy and solutions based exclusively on your goals, opportunities, and family priorities.• Practical steps to help NFL athletes and their families demand better, more aligned solutions from their advisory teams.References• Discover the AWM Way and Family Office Services at awmcap.com• Listen to AWM Insights™: athletefamilyoffice.com/podcasts

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The 3 I's of Financial Advice: Independent, Integrated, Individualized

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