Yes to bullet points! Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... often a lot of it! But what if you could get your business in front of people right when they’re searching for a photographer?That’s exactly what Google Ads do. Unlike social media ads that interrupt people mid-scroll, Google Ads only show up when someone is actively looking to book a photographer. And according to today’s guest, Lindsay Herkert, that small but powerful shift has completely transformed her business.In this episode, Lindsay breaks down:<ul><li>Why Google Ads are so underused in the photography industry (and why that’s a huge advantage for you)</li><li>How she spends just $300/month and books out her calendar with dream clients</li><li>The 3-part system she uses to attract, convert, and keep clients coming back</li><li>Simple changes to your website that make your ads way more effective</li></ul>If you’ve ever wished for a way to bring in clients without constant hustling, this episode is a must-listen.<ul><li>Visit <a href='https://lindsayherkert.com/'>Lindsay's website and Google Ads resources</a></li><li>Access <a href='https://lindsayherkert.com/for-photographers'>Lindsay's mini course and guide for photographers</a></li></ul> <ul><li>New around here? <a href="https://thiscantbethathard.com/welcome">Grab 3 of my most popular free resources</a> to build a profitable, sustainable photography business</li></ul>Resources: <ul> <li> New to the podcast? Go to <a href='http://thiscantbethathard.com/welcome'>thiscantbethathard.com/welcome</a> to get access to 3 of Annemie's best free resources.</li> <li> Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to <a href='http://facebook.com/groups/thiscantbethathard'>facebook.com/groups/thiscantbethathard</a> to request access.</li> <li> Long-time listener? <a href='https://www.thiscantbethathard.com/video-tutorial-review-on-phone'>Leave a review!</a> </li> </ul>

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302 - Google Ads for Photographers with Lindsay Herkert

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